“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Consumers love mobile devices, but as individual advertising channels, not all mobile devices are created equal. Too often, marketers group mobile into one category, when […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. We only know the full truth about how viewable an ad is after the page on which it appears finishes […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. The ad tech industry continually improves its use of data to segment users into […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Technology advancements, such as beacons, DMPs, attribution platforms and geotargeting, have spawned larger volumes of more precise data, creating opportunities to truly understand how various […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. As ad blockers become more prevalent, it’s important to understand how they actually work and what they mean to publishers, ad tech companies and users. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Cox, chief operating officer at Technology Services Group. With the proliferation of mobile devices and remote access, the boundaries between a company’s data and the outside world have increasingly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. The biggest and most insidious myth of programmatic advertising today is that ad prices are a proxy for some universal notion of quality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. You can see the breakdown in accountability in digital advertising everywhere these days as conflicts of interest continuously arise. It’s why viewability has driven publishers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kleinberg, CEO at Traction. Math wonks are quick to deprecate the value of engagement. For those who believe spreadsheets and algorithms never lie, this makes perfect sense. If you […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. We knew that Google would one day enter the people-based advertising fray as a serious contender, but with last week’s launch of Custom […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. In 2010, comScore debuted a landmark study that reported “creative quality drives more than half of the sales changes for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Azad Jacobs, head of business operations at Drawbridge. Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Fagan, vice president of data solutions at sovrn. While the digital advertising industry is well on its way to mitigating ad fraud via prevention and new cost models that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product planning at MediaMath. If you ask anyone, anywhere, if they like advertising, the answer will likely be a laugh and quick “no.” From a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. Addressable marketing is not new – we’ve been doing it for many years in the offline world. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. Adobe’s 2005 acquisition of Macromedia, along with its flagship products Flash and Dreamweaver, for $3.4 billion in stock, had huge potential. Macromedia’s plan for Flash to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eoin Townsend, chief product officer at Collective. Today’s digital marketers must invest in the best tools available to manage their campaigns and drive measureable results. But marketing technology tools require […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. We’ve all marveled at the new technology solutions entering the programmatic marketing and advertising ecosystems, along with the vast quantities […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Reiners, principal at Infinitive. In business, individuals rising to the level of their incompetence is often referred to as the Peter Principle. People rise through the organization, based on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Scharf, senior manager of display media operations and analytics at Adobe. What’s the secret to more effective retargeting? You might say brilliant creative, predictive modeling or segmented data. True, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ferber, chairman at Bidtellect. Although there is much discussion around the power of first-party data, there is another first-party asset that represents a huge untapped opportunity for native advertisers. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, chief operating officer at RadiumOne. Back in 1994, a group of my Stanford business school classmates and I shared a fascination with the web and immediately recognized its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. There’s a profound and seemingly inexorable movement in which each year we see a higher percent of media traded via real-time bidding (RTB). At face […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. For digital advertising veterans, talking about how to manage campaign frequency might seem a bit old school. DoubleClick researcher Rick Bruner released a frequency best […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Location data from smartphones has fundamentally reshaped marketers’ ability to understand and target consumers. Now wearables promise to unleash a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Galia Reichenstein, chief operating officer and head of sales at Taptica. With mobile apps soaring in popularity as a consumer engagement tool in recent years, the market has become decidedly […]
