“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Fisher, chief analytics officer at Merkle. The TV network industry has seen extraordinary change over the past several years. Consumer viewing behaviors are in constant flux as they consume […]
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. The new ways that marketers are leveraging customer relationship management (CRM) data is re-drawing traditional fault lines within the digital advertising industry. Historically, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Oracle’s new ID Graph uses the company’s data to match unique identifiers to its BlueKai data-management platform (DMP). That means unique identifiers associated […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. If you read AdExchanger regularly, you might think that nearly every global marketer has a programmatic trading strategy. They also seem […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. Media buying and selling have been on a slow evolutionary course since the late 1990s. With real-time bidding at the forefront, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president at Gartner. Of all the challenges facing data-driven marketers today, finding the right balance between relevance and privacy ranks near the top. Personalize too aggressively […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Mathis, CEO at Kinetic Social. Although some predict that Facebook’s salad days will soon end, brands shouldn’t believe it. The company remains on the forefront of the digital revolution, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Siegler, vice president of engineering and West Coast operations at Gamut. Publishers face an uphill battle in today’s evolving media landscape. The emergence of new channels for media consumption, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, CEO at Adbrain. The market is flush with new devices and categories, resulting in our lives – and our bodies – becoming increasingly tethered to the Internet. Whether […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Hauck, vice president at Datalicious. Privacy is dead. Technology killed it. For marketers, you could argue that this has created a utopia that was once only dreamed of. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. There is an acute and growing skills gap that threatens the success of many otherwise admirable ad tech companies. Worse than the well-known shortage […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cassie Lancellotti-Young, executive vice president of customer success at Sailthru. I’ve said it before and I’ll say it again: Smart marketers use retention data to optimize their acquisition mixes. And […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. As we get closer to the thick of the Upfront season, the buzz around programmatic TV that started last fall at Advertising Week will grow […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Rewalt, digital marketing director at SalientMG. No matter what set of tools marketers use today, chances are they will not be using the same mix a few years from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life on an unprecedented global scale. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tim Castree, managing director, North America, at Videology. It seems like nearly every week I’m asked about the future of programmatic television. Understandably, brands that are seeing success with their digital […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Labmatik. The chief marketing officer (CMO) is thriving. Pronounced dead by Forbes back in 2012, CMO tenure has doubled over the last 10 years from a revolving […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Preston, senior product specialist from Adcade. Net neutrality rules will give rise to a number of changes in the digital advertising landscape, including new, exciting opportunities for marketers to enrich […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. There is little doubt that Facebook is the leader in this new era of people-based marketing. It was the first mainstream product on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. A recent analyst report made an astute observation that all marketers should consider: It’s not about “digital marketing” anymore – it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. After spending three days wandering the halls of Mobile World Congress in Barcelona, I left with a few major takeaways. First, although […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oisin Lunny, senior market development manager at OpenMarket. Our love affair with mobile devices shows no signs of diminishing. There are already more mobile devices on the planet than human […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Bedford, CEO at MultiView. Are you more likely to die of thirst in the middle of the ocean or a desert? It’s a trick question, because while the ocean […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rahul Bafna, vice president of product management at Drawbridge. The biggest opportunities for brands and advertisers still live offline. People may be using the Internet more than ever before, but […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. The Interactive Advertising Bureau’s recent update to the OpenRTB guidelines (PDF), which incorporate dynamic in-feed ad units, is generating lots of noise around programmatic, real-time […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ariel Napchi, founder and CEO at Hiro Media. In recent months, several major programmers have taken steps toward adding over-the-top (OTT) content services to their capabilities, rivaling the traditional television […]
