“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. After the Super Bowl, my family had this conversation: Wife to son: Did you watch the ads? Son: No. Wife: That’s half the fun. Son: […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vadim Rogovskiy, CEO at Clickky. For years, app installs were the ultimate metric for the mobile marketing industry. But as the market evolved, the importance of a mere click was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. If you think about the companies with perhaps the least amount of consumer data, you may automatically think about consumer packaged […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maxwell Knight, vice president of marketing science services at Turn. In the automotive industry, branding and direct-response campaigns are almost always divided into national and regional tiers. While this makes […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. The digital advertising industry has long been shouting about the importance of applying first-party data to targeted digital advertising. Although some may […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Randall Rothenberg’s evangelical speech at IAB’s Annual Leadership Meeting conference ignited fresh introspection into the role that digital advertising plays […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom O’Regan, CEO at Madison Logic. The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks tower with layers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Monday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. The general feeling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vladimir Klimontovich, CTO and co-founder at GetIntent. The programmatic industry is suffering from a crisis. The ad tech IPO market is lukewarm, and big companies are struggling to raise new […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Albert Luk, VP of operations and general counsel at Jumbleberry. FTC Commissioner Julie Brill recently urged the ad industry to abide by regulations related to cross-device data collection and native […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, VP of digital audience management and data management platform (DMP) solution lead at Merkle. With the evolution of digital targeting comes the rise of addressable targeting platforms, which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Davenport, senior director of analytics at The Trade Desk. Ad tech can be an echo chamber. Only a small number of media outlets cover our industry, largely because it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Edelman, founder and CEO at IMM. The fast pace of change in the digital advertising industry is alternately exciting and enervating. Agencies today must be tech-savvy innovators to stay ahead […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers are frustrated with spending as much as 60% of their working media dollars to fund intermediaries between themselves and their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at Deloitte Digital. Marketers are likely underinvesting in social media because the way they measure their ROI is based on a traditional marketing model, and social media’s returns […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, mobile technology leader at Neustar. Regardless of the many innovations in the ad tech industry, the perspective continues to be heavily skewed by display advertising and its foundation […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathleen Grigg, senior vice president of client solutions at 84.51°. Marketers largely understand the importance of leveraging data to understand customers and how their actions impact consumer behavior. Companies across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at Vibrant Media. Some of the predictions that programmatic direct channels will experience a sizeable growth surge in 2016 may be too ambitious. As yet, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Derek Huyser, head of business development at AdYapper. What is it about money that makes people lose all connection to reality? We’ve all heard the stories of lottery winners going […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bart Mroz, CEO at SUMO Heavy. Information changes everything. For shoppers, the age of information comes with perks, including greater access to product knowledge, more relevant offers and personalized shopping experiences. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by George Gallate, CMO and EVP of global development for Merkle. When I first went to China in 1991, I was in awe. When I lived in China for three years in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. With mobile ad spending set to top $30 billion, can anything get in the way of this channel? I see one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, an independent consultant and former head of Microsoft’s global programmatic sales team. Every year in digital advertising, we seem to have a new issue or two bubbling up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. If technology is driving the union between marketing and advertising, who will end up steering the car? The answer to that question will play out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics, at the Institute for Choice, UniSA Business School. Many experts have warned since 2014 that the programmatic ecosystem will face […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of client solutions, media and partnerships at 84.51°. A new year for many of us means a new start, a new way of doing things and […]
