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  • Reaction To Yahoo! Acquisition Of Ad Tech Firm Dapper

    AdExchanger.com reached out to a cross-section of executives from the digital advertising ecosystem to gauge their reaction to the acquisition of display ad technology firm Dapper by Yahoo! Bill Wise, CEO, MediaBank “While the acquisition is reactive to Google’s acquisition of Teracent last year, it is an deal that actually makes a ton of sense […]

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  • Yahoo! VP Patel Says Dapper Acquisition Will Include Integration Of Dynamic Ads In Right Media Exchange

    Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]

  • The New Frontier Is Creative Says Tumri CEO Menon

    Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]

  • Oggifinogi Prez Rosen On New Funding And Real-Time Rich Media

    Michael Rosen is President of Oggifinogi, a rich media technology company. AdExchanger.com: What’s the problem Oggifinogi is solving today? MR: Brand marketers face a major obstacle when interested in buying exchanged-based media.  We’ve addressed this obstacle with our Real Time Rich Media (RTRM) products.  RTRM are the only rich media solutions that function within a […]

  • Adgregate Markets Releases ShopFans; CEO Wong Looks At Display And Social Media

    Today, Adgregate Markets announced ShopFans, which “allows consumers to make secure purchase transactions directly in Facebook.” Read the release. CEO Henry Wong discussed the new product and display’s impact on social media and visa versa. AdExchanger.com: How does social media change display? And how does it change e-commerce in display? HW: If content and commerce […]

  • MediaMath CEO Zawadzki Discusses Adroit Interactive Acquisition

    MediaMath announced its acquisition of Adroit Interactive, an advertising technology company specializing in multi-variate creative, also known as dynamic ads.  Read the release. MediaMath CEO Joe Zawadzki discussed the acquisition and Adroit’s technology. AdExchanger.com: For the creatives – such as those at creative agencies-, how do you make the case for Adroit’s technology being additive […]

  • Adgregate Markets Announces ShopFans, Gives Exclusive First Look To IPG's Emerging Media Labs

    Adgregate Markets announced a partnership with IPG Mediabrands’ Emerging Media Lab unit today which will make Adgregate Markets a preferred technology provider within IPG. According to the release, “IPG will promote Adgregate products and services to the Interpublic agency network.” Part of the deal includes Adgregate Markets new socially-infused “ShopFans” in banner, e-commerce technology. Read […]

  • CEO Calvin Lui Plays The Cloud Card With Tumri's Marketing Analytics Offering

    Creative optimization company, Tumri, announced in a release today what it calls a new cloud-based, “real-time marketing analytics solution” with the goal of simplifying “campaign launch and reduce time-to-value for the most common types of dynamic creative marketing campaigns.” Read the release. AdExchanger discussed the announcement with Tumri CEO Calvin Lui. AdExchanger.com: It would seem […]

  • Burt CEO Von Sydow On Creative, Media, The Marketer - And Its New Ad Software Play - Rich

    Ad software company, Burt, recently announced a free version of Rich, Burt’s new analytics tool for marketers and creative agencies. AdExchanger.com spoke with advertising software company CEO Gustav Von Sydow (AdExchanger.com Q&A) on current challenges for creatives in the space as well as his company’s new product. AdExchanger.com: How are creative agencies adapting to the […]

  • Teracent Acquired By Google

    From the Official Google blog and the Teracent website’s home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors. In the Google blog post, Neal Mohan, VP of Product Management and Joerg Heilig, Engineering Director commented said, “We’re looking forward to welcoming the Teracent team to […]

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