Scope3’s new agentic AI platform can automatically filter out inventory that’s considered a high climate risk, including made-for-advertising content.
Naming a new product “Business AI” feels a bit on the nose for Meta’s current artificial intelligence efforts. But in this case, it’s certainly applicable.
There are many open questions for marketers who want to implement AI-driven ad tech – and for customers considering the new AI-powered Oral-B. What does it even mean when a vendor touts its AI capabilities?
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.
On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
Nodals AI launches, with its own spin on the custom algorithm ad tech category.
Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re visiting online. But what if your audience isn’t looking at search results anymore? What if they’re seeking recommendations from ChatGPT instead?
Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech.
