Agencies

For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics.

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.

Now that all the dust and confetti has settled after the upfronts, negotiations between marketers, agencies, networks and streamers are only just getting started.

Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco. 

Jason Colon, until recently Publicis’ EVP and managing director of retail media, has taken a new role as EVP of Commerce Media at Horizon’s retail media agency Night Market.

The process of setting up curated private marketplaces for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming for agency teams.

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers.

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge opportunity for those that are willing to brave the unfamiliar waters. Right now, that channel is gaming. On the ground at CES, Digitas head of innovation solutions Morgan Pomish explains why gaming is her top recommendation to […]

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […]

Another big ad industry acquisition? Truly, it’s a Christmas miracle. Omnicom’s board of directors has unanimously approved a deal to acquire IPG, itself a major holding company.

For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges.

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.

To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.

GroupM’s integration with Google allows its Choreograph campaign planning and insights platform to compile data derived from Google – including signals from Search, YouTube and Google Analytics – in one interface.

Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.

Pathlabs, which refers to itself as a “media execution partner,” takes care of the mundane tasks and daily minutiae an agency shouldn’t be worrying about, like vetting the tools it’s using or overseeing its DSP or DMP partners.

With support from Google, WPP-owned GroupM announced a new initiative to integrate Privacy Sandbox tests into the media plans of select clients over the coming year.

Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.

“It’s an open secret that the industry has challenges, and not just the challenges people talk about publicly,” says Joshua Lowcock, who recently left IPG’s UM for a role at Quad Media.