AdExchanger Talks

Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since PubMatic President Kirk McDonald joined the company from Time Inc. five years ago, publishers have had to continuously react to market changes. Mobile, video, fraud and viewability have each disrupted and transformed the media seller’s calculus. But none of […]

Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. According to Nate Woodman, GM of demand solutions at IPONWEB, the deployment of brand data in the media-buying arena is at an early stage. His pet thesis: Now that CRM activation in programmatic is common, the next challenge will be […]

Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm. […]

Welcome to episode No. 6 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Scott Knoll was named CEO of Integral Ad Science five years ago, when ad verification mostly served to ameliorate brand safety concerns. Then the twin terrors of fraud and viewability came along and recast the programmatic marketplace in terms of […]

Welcome to episode No. 5 of AdExchanger Talks, a podcast from the AdExchanger editorial team on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Omnicom Group’s leadership credits the company’s analytics arm, Annalect, with helping it capture a bunch of new business in […]

Welcome to episode No. 4 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.   Joe Zawadzki is an original gangster of ad tech, having founded multiple companies, including [x+1] and MediaMath, and angel-backed some 40 others. […]

Welcome to episode No. 3 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Brian Adams is one of a relatively small cast of characters underpinning the modern ad tech business. He was CTO and co-founder of […]

Welcome to episode no. 2 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.   What are the trends in video consumption across traditional TV and digital channels? Ask Lynda Clarizio, Nielsen’s President of US […]

  Dear AdExchanger reader: Care to become an AdExchanger listener? If you’re into digital marketing and have 30 minutes to spare every couple of weeks, we invite you to subscribe to AdExchanger Talks, a new podcast focused on the people who are transforming data-driven digital advertising – and marketing as a whole. AdExchanger Talks features […]

Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian Lesser, we will publish new episodes twice monthly. Let us know if you like it, and please subscribe if you haven’t already, at iTunes or by pasting this link into the iOS podcast […]