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»erica schmidt

Erica Schmidt, Global CEO. Matterkind
Conscious Marketing Can Transform Our Cookie-Dependent Industry

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erica Schmidt, Global CEO of Matterkind. Marketing on the web is undergoing a monumental shift as third-party cookies are phased out.  But the real problem is that our industry has… Continue reading »
by AdExchanger Guest Columnist // January 4th, 2022 //
»
IPG’s Erica Schmidt Becomes Cadreon’s Global CEO

Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic unit, the company said Wednesday. Schmidt takes over the role from Arun Kumar, chief marketing and data technology officer of IPG Mediabrands, who oversees the group’s central media, data and technology practice as well as… Continue reading »
by Alison Weissbrot // March 14th, 2018 //
»
Podcast: Cadreon’s Erica Schmidt Sees Risk In Ad Tech Consolidation

Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm.… Continue reading »
by Zach Rodgers // December 14th, 2016 //
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