The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited several parts of Google’s ad-serving and search functions for years, YouTube wasn’t historically included, said George Ivie, the council’s CEO: “This will be a first-time audit […]
The Verizon-Yahoo marriage is still on and will close “as soon as practicable” in Q2, the companies announced Tuesday. The companies have jointly amended the terms of their purchase agreement by $350 million, shaving 7% off Yahoo’s original sticker price of $4.8 billion. The agreement puts an end to a monthslong game of “Will they, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shadow Of Facebook Snapchat’s user growth was up just 3% last quarter, compared with 14% the quarter prior. If Snap can’t engage users through hardware (i.e., its Spectacles product), it had better come up with a software product Facebook can’t steal, according to Nabil Elsheshai, senior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPGiants The world’s largest food manufacturers are trying to swallow each other whole. After reportedly making a bid for Mondelez late last year, Kraft-Heinz offered $143 billion for CPG giant Unilever on Friday (which is roughly Unilever’s market cap, though, oddly, Kraft-Heinz is the smaller company). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Arbitrage The ad network model may have evolved, but sell-side arbitrage is still rampant. Some supply-side platforms (SSPs) still resell inventory and misstate which publishers they represent, Digiday reports. Buyers don’t know which SSPs their publisher partners are working with, so it’s difficult for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Times The New York Times is doubling down on programmatic in international markets as part of its goal of doubling digital revenue by 2020. The Times hired programmatic chiefs in London and Singapore, Digiday reports. It’s also pitching European advertisers on video and data opportunities […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the group providing immediate scale, talent and new capability in top-quality data, analytics and CRM.” It also called out Accordant as a “significant investment” in programmatic. Read the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap Judgment In a post on Stratechery, Ben Thompson dubs Snap’s product and advertising road map “the Gingerbread Man strategy,” since its only defensible position is to run, run, run as fast you can (aka constantly invest in new consumer and advertiser products). The problem? Cost. […]
News Corp. is shifting allegiance from Rubicon Project to AppNexus. News Corp. offloaded its entire 8% investment in Rubicon Project, or 3.9 million shares, according to an SEC filing on Friday. Last September, News Corp. invested $10 million in AppNexus. It also signed a master services agreement, enabling its publications to switch over to AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC You Later Ajit Pai, newly appointed chairman of the FCC, pushed back on the idea that he opposes a free and open internet, telling Reuters “the only question is what regulatory framework best secures that.” President Obama’s administration reclassified broadband providers like Comcast and AT&T […]
