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Yahoo! CEO Thompson Pushed Out; Google Buying Meebo?; ValueClick Has A Video Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Thompson It’s official: Scott Thompson has been removed as CEO of Yahoo!. According to a release, the new interim CEO will be Ross Levinsohn. Activist investor Daniel Loeb was a winner, too, as his picks for the Yahoo! board will be installed […]
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Where Does The Agency Of The Future Draw The Line - Omnicom's Annalect CEO Hagedorn
Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]
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Where Does The Agency Of The Future Draw The Line - GroupM COO Montgomery
Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]
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Agencies See Dollars in Digital Products, But Managing Data Is a Trick
Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]
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Where Does The Agency Of The Future Draw The Line - Havas Digital Co-CEO Rhind
In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever – maybe more so – as talented people put the technology over the proverbial finish line. For some ad tech companies with complex offerings, a robust service layer has been the natural outcome of selling […]
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AdExchanger: Creative Week New York
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Why Was The Peer39 Acquisition Price Revealed By DG? - @Venture Crush NY Event
Nobody was talking investment or tech bubble at Lowenstein Sandler‘s annual Venture CrushNY Event which took place in New York City’s Edison Ballroom today. The venture capital community came together for a discussion of its world as well as a review of several hot startups. Ed Zimmerman of law firm Lowenstein Sandler was emcee and […]
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State Of HubSpot: CEO Halligan Eyes The Marketing OS With His Company's Platform
Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company’s quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and […]
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OPINION: Data-Driven ThinkingLooking Forward To A World Ruled By The Viewable Impression
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Senior Analyst at Forrester Research. Ad impressions will drop by 50% or more. CPM’s will increase commensurately. ComScore 500 publishers will finally get the respect they deserve and recapture market […]
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The Display Ad App Model: Transforming Platforms, Investment And Agencies
It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your platform, the more robust and differentiated your platform becomes -which presumably leads to rising demand and, best of all, makes your platform that […]
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