AdExchanger
Articles By AdExchanger
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Microsoft Writes Down aQuantive; Jumptap Gets Millions; Media Kitchen Picks MediaMind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncapture The Flag Microsoft has had enough, fiscally, of its aQuantive acquisition. As you may recall, it was the largest of a series of digital media acquisitions that year which included Google buying DoubleClick, Yahoo buying Right Media, WPP buying 24/7 and even Microsoft […]
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IBM Arming The Retailer For In-Store, Mobile Shopping
There’s a battle raging in the aisles of your local big box retailer around “showrooming,” where the consumer comes to see the product in-store but buys it online for cheaper. Though some disagree, this digital efficiency is forcing brick-and-mortar retailers to re-consider the value proposition they provide consumers in comparison to their ecommerce competition. Today, […]
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LinkedIn Scrubbed Of Tweets; Yahoo! Display Scenarios; In Favor Of Facebook Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Scrubbed Of Tweets LinkedIn is getting back some of its screen real estate as it said Friday that tweets will no longer be displayed on the B2B network site. A LinkedIn email to users explains, “LinkedIn and Twitter have worked together since 2009 […]
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Forbes Yields For Ad Pitch; Valuing Personal Data; Rocket Fuel Gets $50 Mil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes’ Homepage Pitch The corporate and wealth news magazine’s latest homepage revamp is focused, in part, on raising the profile of marketers in its AdVoice program, which integrates advertiser posts with user and staff content. As Lewis DVorkin, Forbes Media’s chief product officer writes […]
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'Context' Returns As Fotopedia And Jetsetter Target The Retina
Your retina is starting to make demands. As the display of your favorite device amps up its pixels per inch – such as Apple’s retina display for its iOS product line – so too are the visual requirements for content providers. And that means higher expectations and resolution for ads. This focus on content and […]
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Facebook Ads Under Magnifier; App Marketplaces And Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering – just wondering – because there are so many opinions on whether the ads work or not Ad Age’s Michael Learmonth introduces the results of the study crafted by his […]
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Analyst Says RTB Hurting Valueclick Network Business; Zynga Integrating Cross-Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dotomi Sets ValueClick’s Destiny That’s the take from Piper Jaffray analyst Mark Zgutowicz on the negative impact of real-time bidding platforms on ValueClick’s ad network business. The display ad company finds itself in “the precarious position of having to bid up impressions among many,” […]
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Attribution Analytics Attracts Investors; NY Times Yields To Flipboard
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Attribution Remember that famous Tom Hanks line: “There’s no crying in ad tech.” As Visual IQ proves, there’s no crying because the investment keeps flowing. The attribution and analytics solution provider raised another $12 million on top of an initial $3 million raise. […]
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Focus On The Customer With Social CRM Says M80's Mark Evans
Social Customer Relationship Management – or Social CRM – has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and acquisitions of Vitrue by Oracle and Buddy Media by Salesforce signal a changing media landscape. Consumers are spending a large part of their […]
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