AdExchanger
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Tracking Pinterest Spend; Google On The Multi-Screen World
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
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AdSafe Says Half Of Ads Are Viewable; Dentsu Invests In Maxifier
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lowering Standards Fewer than half of all online ads are viewed for even a second, according to online ad effectiveness provider AdSafe Media. The company’s study of the state of viewability suggests that only 49.9 percent of ads sold directly meet new industry standards, […]
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Aol's Dividend And Display; Mobile Is Big, Really Big
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patents And Display Aol has announced that its investors will receive proceeds of its patent sale in the form of a stock buyback and dividend. See the release. Ronald Josey of ThinkEquity was positive about the development in a note to investors but added, […]
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OPINION: Data-Driven ThinkingUse Closed-Loop Data to Unlock Display Ad Effectiveness
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]
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RTB For Backgrounds; Audience Buying Drives Patent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
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BrightRoll, Datalogix For TV Audience Extension; Budget For Banners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRoll Teams With Datalogix More babysteps for connected TV as a deal was announced yesterday between BrightRoll and Datalogix, which is using TiVo viewing data from 4.2 million U.S. household set-top box devices for its DLX platform. The release states, “With DLX (Datalogix) TV […]
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OPINION: Data-Driven ThinkingLocation Targeting: Perception And Reality
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]
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Facebook Adds Search Ads; BrightTag Adds Europe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sponsoring Search Ads Facebook is adding search ads to its product mix reports Techcrunch’s Josh Constine. But don’t expect too much from Facebook’s emulation of the Google’s model says Constine, “While these will ‘help’ people discover new apps and content, I don’t see Sponsored […]
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OPINION: Data-Driven ThinkingService: A Dirty Word in Ad Tech?
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. “We’re a technology company, but we provide managed services for large accounts.” How many times have you heard something along those lines from […]
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Google's Wildfire Adding Agency Partners; About.com Still In Play, Repeat, Still In Play
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google & The Agency Google will work with agencies to sell its social media marketing platform services now available through its acquisition of Wildfire. That was the message of yesterday’s press release as Google’s Wildfire “selected Likeable as a preferred channel partner. Likeable, a […]
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