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The Viewable Unimpressive; IAB Tag Comment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Unimpressive The debate over the value of viewable impressions as a metric for online branding campaigns is endless at the moment. Following the Media Ratings Council’s preliminary conclusion that viewable impressions aren’t all that viewable right now, Mitch Weinstein, SVP, director of ad […]
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OPINION: Data-Driven ThinkingAdvancing The Industry
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1]. It has been argued that the proliferation of ad technologies over the last few years has not really advanced our industry. Moreover, some suggest […]
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Do Not Track Meltdown; Steinberg Joins Weather
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Meltdown Do Not Track will have to wait for next year. After 14 months of sometimes harsh debate via email, phone and in-person meetings, the Worldwide Web Consortium (W3C) working group charged with creating specs for the browser mechanism has all […]
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OPINION: Data-Driven ThinkingHow Big Data Sparks Creativity And Culture In Startup Land
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Keller, Chief Operating Officer at LinkSmart. Green arrows up. Red arrows down. The distillation of large amounts of data into simple information that users can understand and take […]
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Pricing The Stumble, Native; Digilant Sees Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Price Per Second On Digiday, Josh Sternberg takes a look at StumbleUpon advertising and its “native” format. He finds a creative pricing structure: “The most common pricing for advertisers on StumbleUpon is a flat fee of 10 cents per engagement of anything five seconds […]
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OPINION: Data-Driven ThinkingYou Say You Don’t Want a Revolution?
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, CEO and founder of Yieldbot. “It’s still day one (for the Internet). The alarm clock hasn’t even gone off. We haven’t even hit the snooze alarm. […]
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IAB Takes Over Digital Upfront; More On Federated Media Display Shift
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upfront Momentum? This past spring’s attempt to formalize Digitas’ NewFront — the four-year-old online ad sales-focused event designed to capture the attention of media buyers attending the TV upfront presentations — was a big production. And now, the Interactive Advertising Bureau says it will […]
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Chango Gets Funds For Programmatic; Facebook's Ad Choices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chango And Cash Chango, the self-described, programmatic marketing platform has raised $12 million to help build out its retargeting system. In addition to ramping up its technology, the company is looking to hire at least 50 new engineers and sales people. “Our clients are […]
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OPINION: Data-Driven ThinkingAdding To The Brand Conversation
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu. Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: […]
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Finding The DNT; Yahoo Eyes TVGuide.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Unboxed AdAge takes Microsoft’s Internet Explorer 10 browser for a spin to see how the default Do Not Track setting works. Ad Age’s Kate Kaye writes, “The DNT tool can’t be found under the Privacy settings where many users are bound […]
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