AdExchanger
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OPINION: Data-Driven ThinkingDon’t Overlook The Potential Of Connected TV Advertising
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Schild, SVP of US Marketing at Specific Media. The smart TV market is on the cusp of explosive growth. In 2012 the number of US homes with connected […]
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Google Adds Subscription Income; Certifying Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Begins Paywall Strategy Google’s YouTube made it official yesterday: subscriptions are on the way for select channels. YouTube’s “Team” writes on the company blog, “Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on […]
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OPINION: Data-Driven ThinkingSearch and Display: A Lesson In What Works
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO of Simpli.fi. Search advertising is widely considered to be the gold standard of online advertising. One measure of success is that search has achieved recurring line-item […]
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OPINION: Data-Driven ThinkingBuy It Now: Changes Needed To Improve RTB Valuations
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. What’s an ad impression worth? That question remains surprisingly difficult to answer when it comes to real-time bidding. On our exchange with connected demand-side platforms, we’ve […]
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Marin Says Europe Grows; Millennial Media Gets Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Reports Marin Software reported its first, public-company quarterly financials yesterday. On the earnings call, Marin said it is seeing “acceleration” in biz in Europe. Spend under management is also showing “double-digit growth,” meaning at the very least that digital continues to grow. Read […]
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OPINION: Data-Driven ThinkingLeveling The Playing Field In The Rigged Ad Exchange Game
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Davies, Vice President of US Operations at Digilant. The exchange space is absurd. Disagree? Okay, open another browser and visit beyondjane.com. Now wait for about 60 pixels and […]
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Less Data Collection; IPOs and Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Less Data Collection Major publishers are reigning in data collection, according to Krux’s annual cross-industry study on the topic. After a major leap in direct collection in 2012, the practice is now on the downswing, a trend Krux chalks up to more caution on […]
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OPINION: Data-Driven ThinkingHey, New Front: Don’t Front
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. 2013 has evolved with bigger and more celebrity-laden digital upfronts, also known as “New Fronts.” I hesitate to even call them […]
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OPINION: Data-Driven ThinkingDigital Marketers Should Aim For Influence, Not Branding
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Client Partner at Razorfish. It’s surprising that we digital marketers aren’t closer to consensus about how our medium exerts influence, especially considering what we have to gain […]
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eBay's Back In The Data Game; Ad Tech Economics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Back eBay is back in the data game, more than two years after ending its agreements with third-party data licensing companies. Brands can now access shopper data from eBay in order to segment audiences and target ads when not on eBay, similar to […]
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