“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier Reich, partner, media and innovation director for Neo@Ogilvy. It’s funny that they call it native advertising because it is anything but indigenous. Native advertising can be described as ads […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. One day I came to work and realized that everything had changed. My branch of the industry had upgraded from the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. 2013 has evolved with bigger and more celebrity-laden digital upfronts, also known as “New Fronts.” I hesitate to even call them […]
