AdExchanger
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OPINION: Data-Driven ThinkingMarketing Tech Helping To Boost CMO Tenure
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Labmatik. The chief marketing officer (CMO) is thriving. Pronounced dead by Forbes back in 2012, CMO tenure has doubled over the last 10 years from a revolving […]
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OPINION: Data-Driven ThinkingA Net Neutrality Boon For Marketers: Faster Data Speed
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Preston, senior product specialist from Adcade. Net neutrality rules will give rise to a number of changes in the digital advertising landscape, including new, exciting opportunities for marketers to enrich […]
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Visa The Tech Company; Lego Tells Stories
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tech: It’s Everywhere Visa Wants To Be Speaking to Ad Age, Visa CMO Antonio Lucio said the company fancies itself a tech firm, and it plans to back that fact by hiring 500 engineers in Austin, Texas, this year. Visa spends 46% of its […]
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OPINION: Data-Driven ThinkingData: The Key To Seamless Marketing In A Multichannel World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content […]
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Dogged By Changing Viewability Standards, Publishers Must Shift To Quality
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a […]
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iAd's Potential; British Channel 4 Going Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is iAd Apple’s Sleeping Giant? With headlines percolating about Apple’s plans for a subscription TV streaming service, Business Insider’s global advertising editor, Lara O’Reilly, says the offering could revive Apple’s dormant ad business, iAd. “[iAd] may just make up an estimated 0.3% of Apple’s […]
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Moving Away From The Trading Desk; Cheetah Mobile Acquires MobPartner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Undesked The decentralization of Publicis Group’s programmatic buying activities away from its VivaKi trading desk hub to embed within operating agencies is a natural progression, SMG’s programmatic SVP, Mac Delaney, tells Beet.TV. “The operators … within AOD [will be] there to help inform […]
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Facebook Acquires TheFind; Havas Takes A Stance On Viewability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Powering The Transaction Facebook has acquired, and shut down, personalized commerce search app TheFind. TheFind combines search data with longitudinal purchase data to refine product suggestions. Facebook needs smarter targeting for retail marketers. Could this be the bridge? TechCruch has more. “Facebook’s resources and […]
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OPINION: Data-Driven ThinkingAlgorithms Are For Humans: Where We Still Need People In The Marketing Equation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of […]
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OPINION: Data-Driven ThinkingMobile Video Poised To Change How Marketers Interact With Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. After spending three days wandering the halls of Mobile World Congress in Barcelona, I left with a few major takeaways. First, although […]
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