AdExchanger
Articles By AdExchanger
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Adconion Unveils New Joost Video Network, Positioning For Video Platform Future
Adconion announced the Joost Video Network today – “a complete suite of online video advertising products and services… with global in-banner and in- stream video advertising capabilities, including pre-, mid- and post- roll video advertisements.” (Read the release.) The announcement comes a little over three months since Adconion acquired Joost. Nick Higgins, Adconion’s director of […]
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FreeWheel Creates PAVE, Discusses Necessity Of Fully-Integrated Video Solutions For Publishers
Video monetization technology company, FreeWheel, announced its new PAVE initiative today that it says will “lead to fully integrated video solutions for major publishers.” Read the release. Doug Knopper, co-founder and co-CEO of FreeWheel, spoke to AdExchanger.com. AdExchanger.com: Why is PAVE necessary? How does this work with standardization efforts such as The Pool or VAST? […]
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Demand-Side Platforms, Small Advertiser Solutions And Social Targeting Interest Highland Capital's Nichols
Matt Nichols is a Principal at Highland Capital Partners, a venture capital firm. AdExchanger.com: Highland Capital Partners has a rich history of venture investment in the ad tech space. What sets it apart from other VC firms in the space? MN: Highland has been a long-time investor in the ad tech space from the early […]
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Aegis Announces Demand-Side Platform; Adobe Starting Media Practice? Is DSP Next?; Tobaccowala Says Agencies Must Pay For Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
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PerformLine Offering Cross-Digital Channel Verification Says CEO Baydin
Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product […]
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Mobclix' Subramanian Looks At Heartbeat Acquisition And Mobile Ad Performance
Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. (Read more.) Also, last week, Mobclix released results of “The Mobclix Challenge,” a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here. Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge. Prior […]
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AOL Sees Display Decline; Another Googler Leaves To Run A Company; For Q2, Sorrell Seeing Strength And Caveats; MediaMath Offers MathClarity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1. According to Barron’s Eric Savitz, the company blamed the decrease on […]
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Simpli.fi Addressing Search Marketers With A Demand-Side Platform Says CEO Prioleau
Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]
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Rapleaf Enhancing NetProspex Contact Database, Discusses B2B Social Data
Rapleaf announced a partnership with NetProspex, as Rapleaf will enhance NetProspex’ marketing contact database with “a social layer of data” with the goal of allowing “B2B marketers to successfully decipher the social demographics of business prospects and customers.” Read the release. Joel Jewitt, Rapleaf’s VP of Business Development, discussed the partnership and B2B social data. […]
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PPC Search Platform Provider, Acquisio, Looking To Integrate Display And Social
Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s. Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com: Why integrate […]
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Google Gets Location-Based Ad Patent; Data On The Brain At The 4As; AP News Becoming A Tech Company
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]
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Collective Discusses AMP Platform's New Engagement Metrics And Above-The-Fold Targeting
Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its “its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.” Read the release. Collective’s SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform’s new tracking capabilities with AdExchanger.com. AdExchanger.com: Is the new attribution offering in […]
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First Round Capital's Fralic Says Team and Market Size Are More Important Than Product
Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. AdExchanger.com: It seems like First Round is everywhere – ok, maybe not everywhere, but you all are invested in quite a few companies at an early stage. What’s the method to the madness? CF: Yes we are busy, and we do think […]
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Europe Ahead In Mobile And Creative, But Behind In Rich Media, Video And Data Says VP van den Heuvel of Amsterdam-based eBuddy
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
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Twitter Ad Platform Coming Soon; Mediaweek: Agency DSPs And Publishers Bang Heads; The EIR Life
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Platform Lurks All Things D’s Peter Kafka has unearthed what Twitter’s new ad platform will look like – it will look like Google’s according to Kafka’s sources. In addition to using 140 character or less ads, Kafka writes, “Twitter will work with […]
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Click Forensics CEO Pellman Discusses Impression Inflation, Competitive Set And New Platform
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
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Video Ad Network Tremor Media Announces Real-Time Tech Upgrade, Partnership With Quantcast
Online video advertising network, Tremor Media, announced an upgrade to its Acudeo technology yesterday which will offer advertisers “an enhanced targeting solution that uses real-time audience data to better package inventory across its network.” In addition, the company announced a partnership with online data and audience measurement provider, Quantcast. Read the release. AdExchanger.com discussed the […]
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How to Buy Australian Audience When It Isn't For Sale
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was: “The thing about this market […]
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New Publisher Model? Meredith Adding Agency Services; Microsoft And ComScore Partner; How Much Is Data Worth?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher As Agency The Wall Street Journal’s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, […]
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AdExchanger: Enter Malware (Part I)
A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Bizo Partners With Ad Network Martini Media, Finds B2B Fit With B2C
B2B ad targeting data company, Bizo, announced a partnership with online ad network Martini Media, which targets high net worth consumers. Bizo will provide its B2B data segments to the ad network. Read the release. Bizo CEO Russell Glass discussed the new Martini Media partnership and its implications with AdExchanger.com. Martini Media would appear to […]
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Netezza Offering Solution For Big Math, Big Data In Digital Advertising
Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company’s i-Class data analytics platform. (Read the release about i-Class.) The company’s products are gaining traction with digital advertising tech companies as requisite computational power rockets. Netezza’s Brad Terrell, VP and general manager of digital media, and Michele Chambers, director […]
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Q1 Looking Good For Yahoo!; Oh The Irony - Xerox Says Google And Yahoo! Copied; Lookery Resurrected, Offering Audience Networks For Pubs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
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Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown
In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, “Fixing Advertising: The New Data-Driven Display Ecosystem” in New York City on Wednesday night. (West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next […]
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Yahoo! Currently Running RTB Pilot On Right Media, Clarifies What The Publisher Needs To Know About RTB
Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]
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With Launch of Adap.tv's Online Video Ad Marketplace, CEO Ashkenazi To Leverage Innovation From Ad Networks And Agencies
Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. AdExchanger.com: Let’s start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You’ve been around for a while, correct? AA: Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds […]
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Mpire Announces AdXpose API; CRO Winfield Discusses Pricing and Services Layer
Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context. Read the release. Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com […]
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IAB Meeting Notes; RTB Cookie Matching Revealed; Google Under EU Microscope; Millennial Media Buys Analytics Firm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
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Hooked Media Group Looking To Address Publisher Model With Yoo-Mee Says CEO Uppal
Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]
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Sprout Providing Engagement Through Display Ads For Brand Marketers Says CEO Williams
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young. […]