AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhat Can We Do When The Tech Giants Let Us All Down?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. Snapchat disappointed us all last week and Facebook did the same on Monday. The social media giants keep making the headlines as they struggle to […]
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OPINION: On TV & VideoWhy The Advertising Industry Needs A Standardized Approach To Combat Ad Fraud In TV Streaming
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight, […]
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OPINION: Data-Driven ThinkingThe Facebook Outage Should Be A Wake-Up Call For Advertisers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jude O’Connor, chief revenue officer at AdColony, a Digital Turbine company. Facebook’s response to its outage in early October was disingenuous at best. Mark Zuckerberg’s reaction was literally, “Sorry for […]
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OPINION: The Sell SiderPublishers Can Take The Power Back – Here’s How
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jonathan Moran, Global Product Marketing Manager, SAS. Â Humans crave trust. Trusted relationships with family, friends, colleagues and, yes, even brands. And as societal, government, economic and health-related pressures weigh heavily and misinformation is delivered […]
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OPINION: Data-Driven ThinkingUnderstanding Customer Journey Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle. It’s no secret that consumers expect companies to care about their needs and personalize their individual journeys. Brands, once fueled largely by advertising, are now […]
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OPINION: Data-Driven ThinkingThe CTV Gold Rush Isn’t Watering Down Programmatic, We Just Need To Dig Deeper
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Amanda Martin, ​​SVP, Corporate Development & Strategic Partnerships at Goodway Group. At Programmatic IO in NYC on Tues., Oct. 26, Amanda Martin will speak on the future of walled gardens in the presentation “Social Walled Gardens […]
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OPINION: Data-Driven ThinkingWhat Constitutes A Sale Under CCPA? Now That We know, There’s No More Plausible Deniability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the […]
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OPINION: On TV & VideoCTV Will Flip Last-Click Attribution On Its Head
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Since the 1950s, marketers have instinctively bought into the power of TV advertising, despite the fact that we have never been able to effectively measure its impact. This somewhat inconvenient truth, coupled with the high cost of TV advertising, […]
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OPINION: The Sell SiderIt’s Time For Publishers To Be More Transparent About Ad RefreshingÂ
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]
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OPINION: Data-Driven ThinkingDebunking The Managed Services Myths
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erin Madorsky, Managing Director, MiQ By its very nature, the ad-tech industry has always put a premium on innovation, newness and progress. Modernizing and advancing technological solutions are inherently part […]
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OPINION: On TV & VideoThe Stage Is Set For TV’s Impending Disruption
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged system […]
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OPINION: Data-Driven ThinkingApple’s Privacy Update Means No More Training Wheels For CMOs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Munnerlyn, president and co-founder of Blip Billboards. Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing […]
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OPINION: The Sell SiderWhen Did it Become Okay to Grade Our Own Homework?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your […]
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OPINION: On TV & VideoDon’t Wait To Winterize Your Advertising Strategy
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Tom Donoghue, VP of CTV and OTT at GroundTruth. As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and […]
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OPINION: Data-Driven ThinkingWhat’s AI's Role In A Privacy-Centric Ad Landscape?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery. Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took […]
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OPINION: On TV & VideoDon’t Go Chasing Waterfalls: What CTV Publishers Need To Know About Unified Auctions
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Teitloff, director of product management at TripleLift. Don’t go chasing waterfalls, please stick to the bidders and the auctions that you’re used to. Ultimately, we know that you’re going to have it your […]
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OPINION: Data-Driven ThinkingThe Powerful Ramifications Of Removing Link Blockage In China
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Humphrey Ho, US managing director of Hylink Digital. Link blocking has long been a challenge for many advertisers in China when interacting with the nearly 1 billion internet users in […]
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OPINION: The Sell SiderThe Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too […]
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OPINION: The Sell SiderCohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the […]
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OPINION: Data-Driven ThinkingPrivacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international privacy regulations, such as GDPR, CCPA and […]
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OPINION: On TV & VideoWhy The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular […]
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OPINION: Data-Driven ThinkingThe CDP Is Only One Component Of The New Approach To Addressability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO at MediaWallah. When you have a big, ugly end date staring you in the face, it makes sense to focus on it. And that’s what brands did […]
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OPINION: On TV & VideoYou Finished Upfronts. How Well Is Your CTV Strategy Going To Work?
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to […]
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OPINION: Data-Driven ThinkingWhy App Annie’s Transparency Failings Is An Opportunity For Other Businesses To Look In The Mirror
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, chief operating officer at BlueConic. It’s been a bad couple of weeks for what I’ll call “the data economy.” A new study from the journal Nature Communications laid bare […]
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OPINION: Data-Driven ThinkingThe World Is Increasingly Nonbinary. Your Marketing Should Be, Too
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Zelasko, VP of operations at SE2. The world has always been nonbinary – but now governments and brands are finally taking notice. New York’s state assembly passed a bill in […]
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OPINION: On TV & VideoDoes Nielsen’s MRC Relegation Spell A Brave New World For Sports Sponsorship?
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Brian Kim, CEO at Relo Metrics. Everybody knows the old adage, nobody gets fired for buying IBM. In the television or sport industry, until recently, the same could have been said for the decision to […]
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OPINION: On TV & VideoPerformance CTV Provides A One-Stop Shop For DTC Brands
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my many years working with DTC brands, I saw firsthand how companies hustled to grow their brand visibility from the ground up using search and […]
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OPINION: Data-Driven ThinkingHow To Transform A Customer Journey Into A Cultural Journey
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to the US Census Bureau, by the year 2045, the minority population of America will become the majority. The historical white […]
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OPINION: Data-Driven ThinkingYour Ad Tech Partner Was Acquired. Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of […]
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OPINION: On TV & Video​​When the Old Guard Falls: TV Advertising Beyond Nielsen
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designated […]