David Kaplan is a former Video/Publishing Platforms editor for AdExchanger.com. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.
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David Kaplan
Articles By David
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ValueClick's Todd: Our Network Does Not Define The Value We Add For Advertisers
Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]
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Ooyala's Fulcher: Traditional TV Providers Have A Lot To Gain From IPTV Methods
Earlier this month, streaming video distributor Ooyala raised its fifth funding round — $35 million from Telstra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telstra. In addition to giving Ooyala a big opening in Telstra’s home country, the move also signaled a new level of importance for Ooyala to try to […]
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Criteo's Coleman: Clicks Are Valuable To Brand Marketers, Not Just E-Commerce
It’s no surprise that retargeting specialist Criteo believes in the value of clicks — that’s the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising — as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The […]
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AOL Expands Project Devil Units To Mobile -- But Will Advertisers And Publishers Follow?
AOL introduced its high-def, interactive Project Devil “premium brand” ad units nearly two years ago and while the service has attracted hundreds of third party publishers and nearly 700 campaigns with more than 150 marketers, the offering has been limited to PC-based ads. That’s changing as AOL, which saw display numbers stall in Q1 after […]
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Hearst Teams With PubMatic On Private Exchange, Aiming Beyond Remnant Inventory
Hearst Digital Media is launching its first private exchange, becoming the latest major, traditional publisher to attempt to reconcile the sometimes dueling forces of premium, direct sales and programmatic buying. The company has been working on the private exchange with supply side platform PubMatic for nine months, as it looked to ensure self-confidence that it […]
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Video 'Discovery' Platform Taboola Raises $10 Million Third Round
Taboola, a video recommendation app platform that publishers can put on their sites in an attempt to boost traffic and views, has raised a $10 million third round that reflects the continuing rise of online video ad dollars and the intense competition for them. In an interview, Adam Singolda, the founder and CEO of Israeli/New […]
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As Yahoo's CRO, Ex-AdMeld Head Barrett Looks To Marry Direct Sales And Programmatic
Just over a year ago, supply side platform AdMeld announced it was being sold to Google in a deal estimated at $400 million. With the integration complete, former AdMeld CEO Michael Barrett is now preparing to take on the role of chief revenue officer of Yahoo. The portal has experienced a lot of upheaval the […]
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Media6Degrees' Phillips: We're Not In The Social Media Space -- But Facebook Exchange Opens Up Larger Opportunities
The first thing Media6Degrees’ CEO Tom Phillips wants you to understand about his company is this: the “prospect targeting” provider initially started off four years ago using data gleaned from users’ social media activity to create a consumer profile that was intended to serve as a better alternative to using demographics to connect marketers with […]
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MediaBrix's Brandt: When It Comes To Social, Give Up The Standard Ad Units
Social media has been both boon and threat to traditional publishers. On one hand, social media has connected publishers to their audience like never before. But the threat has helped drive down CPMs, as the infinite amount of inventory floods the market. That divide is what social media advertising and analytics provider MediaBrix brought Ari […]
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Videology Looks To Build Publisher-Side Business, Acquires Mobile DMP Collider Media
Video ad network Videology has acquired mobile data management platform Collider Media, it’s first acquisition, as it works to expand its services to include more direct business from publishers. In an exclusive interview with AdExchanger, Videology CEO Scott Ferber said that deal was done to reflect the advertisers’ demand for targeting consumers — using the […]