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»clickthrough rates

Attention! There’s A New Kid On The Measurement Block

The clock’s ticking for the click, and its replacement is rounding the corner: attention. Real-time analytics startup Chartbeat has some illustrious publisher partners on board for its attention-based metrics – which snagged Media Rating Council (MRC) accreditation last week – including the Financial Times (FT), Wall Street Journal and Time.com. While publishers have traditionally used... Continue reading »

by Allison Schiff // October 6th, 2014 //
»
Criteo's Coleman: Clicks Are Valuable To Brand Marketers, Not Just E-Commerce

It's no surprise that retargeting specialist Criteo believes in the value of clicks -- that's the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising -- as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The... Continue reading »

by David Kaplan // June 28th, 2012 //
»
 

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