AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Every Rosé Has Its Thorns; A Matter Of Mindset
Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game.
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AppLovin Takes On The Shorts And Haters; The 2024 Autopsy Report
AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.
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There Is No Safe House; When The Scrapers Get Scraped
The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025.
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Through The Looking Glass; The AI Agency Extinction Event
IAB Tech Lab to highlight the industry’s favorite CTV ad formats; how agentic AI could transform ad agency practices; and the Trump tariffs trigger an uptick in false “Made in America” claims.
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How Google Slipped Without IPs; The Constitutional Right To Ad Dollars
Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.
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Wait, An Open Internet Backed By Amazon?; Beyond Retail Media
Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t feeling Pride Month this year.
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YouTube Wins The Everyscreen; For Chatbot To Chatbad
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
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The Macros Or The Attros; Another Twist In The Trump Tariff Drama
TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.”
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Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.
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A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
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The TL;DR on MNTN’s IPO; The Price Of Change
CTV ad platform MNTN has gone public; last week, the FTC dismissed a lawsuit brought against PepsiCo; the new US budget bill might ban state regulation of AI.
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Can The Upfronts Ever Change?; The Influencer Take On Activation
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
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Primed For Context; Streamers Turn A Profit, But Will It Last?
Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.
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Why The Small Get Smaller; Call It Community College
Perplexity is thirsty for revenue streams; Marketecture’s media biz grows; and Duolingo goes dark on social after its AI pivot.
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Airbnb Isn’t Booking It On Ads; Judges Are Judging Big Tech
AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.
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Face It, You’re In The Ad Biz; Legitimacy-Based Marketing
OpenAI will almost certainly launch an ads business; live sports broadcasts are opening up to programmatic; brands and publishers are not happy about Google’s AI overviews.
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Walmart Delivers On Ads; Your Own Personal Shoppers
Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.
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Trump’s CFPB Declines To Fight Credit Data Brokers; AI Scams Are Taking Over
The CFPB backtracks on plans to bar data brokers from selling financial data; Jamie Lee Curtis takes on Mark Zuckerberg over fake AI ads; and Gas Station TV drives traffic to Applebee’s.
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Too Many Copilots?; Amazon Goes Beast Mode
Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]
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The Television CPM Comeuppance; Your Undivided Attention
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention.
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The Dischler Departure; Here Come The LLM Ad Networks
Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.
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Shopify’s Data Returns; But What Happens To The Privacy Lawyers?
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.
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The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’
At NewFronts, marketers weigh new budget priorities under the Trump tariffs; The New York Times isn’t letting tariffs temper its 2025 outlook; and video podcasting is taking over CTV.
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Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
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The Vision For Vizio; Wait, Did You Say A TTD CTV SSP?
Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?
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Confusing Is As Confusing Does; Fubo Faces a Losing Game
Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Fubo’s ad revenue dropped during Q1 and Bing might not be as big a punchline as we all thought.
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LinkedIn Courts Influencers With Video Ad Bucks; Google Brings Search Ads To Search Bots
LinkedIn launches a creator rev share program; AdSense comes to third-party AI chatbots; and the verdict in Apple v. Epic Games cracks down on Apple’s App Store fees.
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Nielsen Announces New Report Breaking Out Ad-Supported TV Insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.
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PayPal Says Its Data Isn’t For Sale; What Does Google’s Cookie Retreat Mean For GAID?
PayPal embraces off-site media but says no to data sales; Google pivoted on cookies again, but what about the Google Ad ID?; and gen AI bots are blowing up publisher server costs.
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Making ‘Agentic’ Happen At Possible; Not Everything Needs To Be Retail Media
Agentic AI aims to take the work out of campaign targeting; marketers are increasingly using retail media data in non-retail channels; and Puma drives sales by re-embracing its branding.