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AdExchanger
Articles By Staff
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Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived?
The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group.
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Is Agency M&A Just Getting Started?; Speaking The Bot Lingo
Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds.
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In Ad Tech, It’s Los Angeles Or Seattle?; Sharp As Sharks Or Ninjas
The Amazon DSP vs. The Trade Desk rumor mill; How SharkNinja has stayed sharp; Why nothing beats organic.
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Everyone’s Making Bank On News Except Journalists; Is Enshittification Really So Bad?
Content aggregators are winning while actual journalism suffers; users say they hate Meta bringing ads to WhatsApp, but Meta’s research says otherwise.
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YouTube’s Ad-Blocker Blocking; Is There A Pilot?
YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.
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Going For The Cinematic Effect; Do The Youngs Shop Google?
Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot
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Meta Shames Ad Policy Violators; ICE Crackdowns Threaten Brands’ Latino Outreach
Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.
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Not Enough Web For All This Slop; Amazon Quietly Doubles Up On Prime Ads
AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.
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Signs Of Superintelligent Life?; Haha, Nerds!
AGI is Meta’s latest pipe dream; the Nerds Gummy Clusters blueprint for ROAS; and how the gen AI vibe shift could pave the way for “vibe targeting.”
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Every Rosé Has Its Thorns; A Matter Of Mindset
Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game.
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