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FTC To Scrutinize Big Tech’s Smaller Acquisitions Of Yore; AT&T Adds New Set-Top TV Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last […]
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OPINION: On TV & VideoThe Other Streaming Battle
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Raquel Rosenthal, CEO at Digilant. Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages […]
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Walmart Targets Amazon Prime; Coronavirus Disrupts Tech And Agency Travel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]
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OPINION: The Sell SiderMedia, Not Ad Slots, Is The Product
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some […]
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Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]
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Brands Are Probably Paying Multiple Times For The Same Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. What if you found out you were paying for your cell phone data plan twice every month but didn’t know it? […]
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CMOs Vs CTOs; Ads Get A Boost In Google Maps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]
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The Honest Ads Act Charts A Path For Political Advertising
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying […]
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OPINION: Data-Driven ThinkingFuture-Proofing Audience Strategies As Cookies Crumble
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at 55. There is no question that the death of third-party cookies is turning the industry on its head by disrupting activation and measurement tactics. The old programmatic […]
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Disney CEO Bob Iger Steps Down; Will DTCs Get Squeezed After Edgewell-Harry's Deal Failure?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger? Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]
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OPINION: The Sell SiderCan We Please Reduce This Link In The Programmatic Chain Already?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. It’s 2020, and we still have both supply-side platforms (SSPs) and demand-side platforms (DSPs) standing in the way of buyers and sellers, each taking a 15-20% […]
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Facebook Will Stop Passing Device IDs; Uber's OOH Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]
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OPINION: Data-Driven ThinkingPlanning For Safari Can Prepare Advertisers For Chrome's Future
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Behavioral is the dominant method for targeting online advertising, to the point where it’s become nearly synonymous with the concepts of both “targeting” and programmatic advertising […]
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OPINION: On TV & VideoThere Is No Magic Co-Viewing Factor On Connected TV
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and […]
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Fox Wants To Buy Tubi; A Look At Mike Bloomberg's Digital Agency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]
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OPINION: The Sell SiderA Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building, […]
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OPINION: Data-Driven ThinkingFirst-Party Consent Can Replace Third-Party Cookies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Google’s recent decision to deprecate third-party cookies on Chrome will severely cripple browser-based targeting, cross-site tracking, frequency capping and retargeting. Ad platforms […]
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Grocery Chains Pivot To Data And Away From Blunt Shopper Marketing Deals; Will iOS Open Up?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space […]
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OPINION: Data-Driven ThinkingHow Programmatic Advertising Must Adapt To A 5G Future
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. With the spectrum of exciting 5G claims and promises, it’s easy to understand why early 5G users expect blazing […]
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DOJ/FTC Vertical Merger Rules Called 'Too Permissive'; Can Europe Grow Its Own Tech?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old […]
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OPINION: The Sell Sider
Sellers.json Is Great, But It Could Be Better
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]
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Walmart Ecom Growth Offsets Weak Store Sales; Zuck In Belgium
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Writing On The Wal’ Walmart weathered a disappointing holiday sales season on the strength of its relatively new and fast-growing ecommerce business. “Ecom was ahead of plan and stores were behind plan,” Walmart President and CEO Doug McMillon told investors Tuesday during the retailer’s […]
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AdExchanger Politics: Talking Shop With Bernie Sanders’ Analytics Partner; California Beckons
Welcome to AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Sen. Elizabeth Warren embraced a new model for political campaigns last year with upfront investments in her campaign’s in-house media and data expertise. […]
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Google May Pay Publishers For Content; Gillibrand Proposes New Data Protection Agency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]
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OPINION: The Sell SiderPublishers Must Unite Around A Consumer-Facing Consent Standard
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as […]
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GumGum Surfs The Contextual Wave; Kraft-Heinz To Increase Budgets, Cut Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability. […]
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OPINION: Data-Driven ThinkingCCPA Makes The Digital Advertising Industry Feel Like Charlie Brown
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most […]
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Hearts & Science Adds Marketing Technology Division; Roku Haggles With Broadcasters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]
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OPINION: The Sell SiderBuy-Side Transparency: The Next Wave Of Consolidation
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. While the cookie bonfire rages on for the next two years, there’s another spark igniting change in the ecosystem: supply-chain transparency. It may […]
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OPINION: Data-Driven ThinkingGrowth Hacking Foreshadows The Future Of AI-Powered Marketing Teams
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lomit Patel, vice president of growth at IMVU and author of “Lean AI,” which is part of Eric Ries’ “The Lean Startup” series. Big data, programmatic access to high-performance media […]