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AdExchanger
Articles By Staff
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Duplicative Data Doesn’t Pay; Investors Soften On Software
The Trade Desk overhauls ID partner payments; investors downplay their software holdings; and Kalshi’s “we don’t do death markets” campaign may be backfiring.
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She’s So Anthro-popular; Junked Food
Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post debuts creator-led content vertical.
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The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads
Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!
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Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings
Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions.
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Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives
Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations.
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Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks
Yahoo is not like other companies promoting AI buzz; Elite “clippers” turn longform content into short, shareable clips; The Army prepares to reset ad business.
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The ‘C’ In CTV Is For Cart; Held To Account
Samsung teases a shoppable TV integration with Amazon; hackers target AI search users for marketing account takeovers; and new research shows young news audiences are “social-first.”
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Google’s Antitrust Teflon; Apple Goes For Map Ads
Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA “gatekeeper” label for Big Tech in CTV.
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The New Data Buyer In Town; The Old Agency Buyer Of AI
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?
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AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI, […]
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The JavaScript Overload; Whatever, AI Will Handle It
One web page now needs as much memory to run as an entire operating system did 30 years ago; not even advertisers understand the industry’s acronyms; and prediction markets want to sponsor individual journalists.
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To Buy Or Build Your Bot; No Horizon On The Horizon
Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.
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The Memo Heard Round The World; The Limits Of Unlimited ChatGPT
Publicis recommends some clients ditch The Trade Desk; ChatGPT reconsiders its “unlimited” enterprise subscription; and how NYC’s Washington Square Park became an influencer hub.
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Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.
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Above The Influence; Advertising’s Uncertainty Principle
Influencers aren’t all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart).
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A Third-Party Promo Gone Awry; OpenAI Has An App For That
Heluva Good! gets heluva weird; OpenAI isn’t so sure about operating checkouts; and who AI fact checks the AI fact checker?
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Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot
Jeff Green doubles down on OpenPath’s value; Amazon wants Perplexity to disable agentic shopping; and the creator economy takes on political fundraising.
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Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock
There are more pharma ads on CTV, but are they even targeted?; Gen Z longs for the ad-free TikTok of yore; and Meta buys a social network for AI agents.
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The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust?
Amazon’s Fire TV redesign is extra friendly for ads; Anthropic benefits from its newfound spine; and the children yearn for the malls.
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Brands All The Way Down; The Kalshi Kids Aren’t Alright
Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe.
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Skate Where The Puck Is Going; Malware, Malware, Everywhere
The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.
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Netflix Embraces The CAPI Trend; Can AI Save The News?
Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.
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Take It To The Bank; LLMs Might Just Be ID Graphs That Need No IDs
Ad platforms are nixing credit card payments; LLMs are getting really good at unmasking online users; and McDonald’s offers a case study in how not to do organic social media.
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Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages
Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.
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Brokering A Piece; An Antitrust Case, You Say?
The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being targeted by trolls.
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Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet
The problems with FAST’s rapid growth; streaming viewers get a bot-powered alternative to subscriptions and ads; and IAS uncovers a mobile app fraud network that infected millions of devices.
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AI Feeds On YouTube Sponcon; MFA Comes To Podcasting
LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook.
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Warming Up To Netflix Ads; OpenTable Is OpenTo Ads
Buyers dig Netflix’s ad platform changes; OpenTable puts the “restaurant” in “RMN”; and Google and Amazon blame human error even when it’s AI’s fault.
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WPP Forced Into An Awkward Disclosure; CRM Media
WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.
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Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults
What’s the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides.