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AdExchanger
Articles By Staff
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Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Tatari’s Benjamin Heaton explains why signal loss and privacy shifts are reshaping how TV campaigns, and how it can be fixed.
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The Pivot To Ecommerce Hits A Wall; Salesforce Walks Back Its Agentic AI Pitch
Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.
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In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers
FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking.
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Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy.
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Why Seedtag Is Betting on Neuro-Contextual Advertising
Seedtag CEO Brian Gleason joins Inside the Stack to explain contextual’s resurgence and how neuro-contextual AI shifts the focus from keywords to emotion and environment.
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Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
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The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’
Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.
Tagged in:- Charlemagne tha God
- Chelsea Handler
- coca-cola
- Digital Audio
- ecommerce
- generative AI ads
- iHeartMedia
- influencer marketing
- Karsten Weide
- linear TV
- Madison & Wall
- Manolo Arroyo
- My Favorite Murder
- netflix
- podcasts
- Retail Media
- social media marketing
- The Breakfast Club
- video podcasts
- W Media Research
- WPP
- youtube
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Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.