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AdExchanger
Articles By Staff
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Amazon Strives For Streaming Ad Dominance; Everything But The Media
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.
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Shoulda Called It ‘Omni-scient’; Google’s Core Tremors
Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.
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In The AI Of The Beholder; Expanding The Sphere Of Influence
Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across […]
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AdExchanger Launches Programmatic AI, Expanding Its Leadership In Intelligent Media
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.
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Be-wear More Ad Networks!; CES Is Much Ado About AI
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]
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ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.
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Comic: This Is Our Year
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!
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Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Tatari’s Benjamin Heaton explains why signal loss and privacy shifts are reshaping how TV campaigns, and how it can be fixed.
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The Pivot To Ecommerce Hits A Wall; Is Salesforce Walking Back Its Agentic AI Pitch?
Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.
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In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers
FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking.