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AdExchanger
Articles By Staff
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Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet
The problems with FAST’s rapid growth; streaming viewers get a bot-powered alternative to subscriptions and ads; and IAS uncovers a mobile app fraud network that infected millions of devices.
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AI Feeds On YouTube Sponcon; MFA Comes To Podcasting
LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook.
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Warming Up To Netflix Ads; OpenTable Is OpenTo Ads
Buyers dig Netflix’s ad platform changes; OpenTable puts the “restaurant” in “RMN”; and Google and Amazon blame human error even when it’s AI’s fault.
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WPP Forced Into An Awkward Disclosure; CRM Media
WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.
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Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults
What’s the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides.
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The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.
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The AI Targeting Joke; Agentic AI Outgrows Its Hype
Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization. San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]
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Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.
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The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks
Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!
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EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News
Google faces another antitrust investigation; Americans want free, ad-supported news; and the K-shaped economy dings mass-market manufacturers.
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TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules
TikTok may be doubling down (again) on Shop; bots are scraping content they’re banned from; and Walmart is allegedly selling counterfeit products.
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Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads
Amazon teases an AI licensing marketplace for publishers; not every country is fine with targeted gambling ads; and YouTube’s ad revenue share isn’t enough for its entrepreneurial creators.
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Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now
ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC’s investigation into media credibility groups continues.
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It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated.
Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized.
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Where To Begin?; Adthropic vs. AdGPT
It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be.
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TV Ad Growth Isn’t Always FAST; OpenAI’s First-Mover Disadvantage
Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney and NBCUniversal, it lacks lucrative sports rights that help drive viewership. What Fox does have, though, is Fox News. Roughly […]
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As The Economy Goes, So Does Ad Spend; Microsoft AI Plays Nice With Pubs
Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.
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Hold My Holdco; When Growth Goes Down
Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.
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The Three-Letter Acronym From Hell; Streaming The Hits
ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself.
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Cadent Gets Direct; Curating YouTube, Netflix-Style
All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.
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AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.
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When Performance Brands Invade TV; Subscription Conniptions
Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.
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WaPo’s Woes; TTD’s C-Suite Turnover
Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now.
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TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse
Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider?
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Can I Help You Find Something?; The Streaming Fortress Prison
PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing.
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AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count
Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.
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Can Amazon Be Luxurious?; The Declaration Of Dependence
Retailers court luxury goods to compete with Amazon; indie agency Tombras acquires Opinionated; and talk of an AI bubble dominates discussion at Davos.
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OpenAI Opens The Box; And BBC Opens Up To YouTube Ads
Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get to grading their own homework.
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Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads
A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing.
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Consumers And Brands Crave The Human Touch; Google Gets Sued (Again)
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.