Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company’s position that it is open to buying digital media companies. Levy told the media – including BusinessWeek -, “We are in a […]

Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]

Brand.net, Vizu and Nielsen announced results of a new study that combined “online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales.” Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]

Once again there was a strong turnout for a vendor-driven, industry event -this time courtesy of data exchange, eXelate, who produced, “Data Wars: The Publisher Strikes Back” at the Union Square W Hotel in New York City. A panel representing a broad cross-section of industry mucky-mucks tilting towards the publisher world was ably guided by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company. Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing […]

Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically?  Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher As Agency The Wall Street Journal’s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, […]

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Suman Basetty, Director of Product Management at Efficient Frontier, an online performance marketing company. Sophisticated online marketers want to know how their display and search ad spend are influencing each other, their conversion rates and, most […]

Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company’s i-Class data analytics platform. (Read the release about i-Class.) The company’s products are gaining traction with digital advertising tech companies as requisite computational power rockets. Netezza’s Brad Terrell, VP and general manager of digital media, and Michele Chambers, director […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]

Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context.  Read the release. Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reply.com Going IPO Lead gen marketplace, Reply.com, announced that it will go public as it has filed its registration statement. Complete release on the Reply.com blog. This announcement comes on the heals of a recent IPO by lead gen company, Quin Street, and just […]

“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of kirshenbaum bond senecal + partners Liquidity is “Easy,” Valuation is Hard – Current “demand side” technology platforms do not ingest client side data […]

“Networking” is written by members of the online advertising network community. Today’s column is written by Andy Atherton, COO and co-Founder, Brand.net. My former boss, Wenda Harris Millard, had one of the most quotable, and quoted, lines in the online media industry in 2008 when she said, “We must not trade our advertising inventory like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobclix Clicking Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian (AdExchanger.com Q&A). From the interview, Mobclix “is on a $25 million to $30 million run rate and serving some 3.5 billion ad impressions per […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Google Display Chief In an article, Ad Age’s Michael Learmonth introduces the new head of display at Google, Barry Salzman, who makes a return engagement of sorts after working at DoubleClick until 2002. According to Learmonth, Salzman will be “head of media and […]

Quantcast announced a recent deal with MTV Networks in which Quantcast will offer “audience targeting capabilities on sites in MTVN’s domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company’s Tribes vertical ad network.” Read the release. Quantcast CRO Todd Teresi discussed the announcement and its cross-channel, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]

In a release yesterday, Digital Element announced that it would begin offering postcode-level (“zip code” in the U.S.) targeting capabilities.  (See the release.) Digital Element’s Vice President Frank Bobo discussed the implication of European expansion and the market for IP targeting. AdExchanger.com: Can you help us with the jargon? What does the phrase “postcode-level database” […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. When watching an NFL or NASCAR event on TV, you expect that most of the commercials aired will be for beer, restaurants, shavers, […]

AdExchanger.com discussed TagMan‘s new funding announcement (See release.) and recent momentum with Jonathan Baron, co-founder and general manager of Tagman. AdExchanger.com: What attributes did you look for in a funding partner?  How have you found the funding climate? JB: We sought partners that had an understanding of the online ad marketplace such that they could […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Retargeting From his Bronte Media blog, Niki Scevak unearths Google search retargeting efforts as Google’s Inside AdSense blog quietly announced last week that a “few hours” of search queries will be used to help target AdSense display ads: “The technical way that […]

“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Michael Katz, President, InterCLICK. Ok, I admit I didn’t come up with the phrase and I hate to be the bearer of bad news but (the top 25) networks aren’t going away anytime soon. Recently there […]

“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, ATOM, at Razorfish. Advertisers often feel their brand is their most valuable asset and spend lots of time, effort and money to build and maintain it. Of course an advertiser would know their audience, right? Right, but the real question is if […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Reports; Acquisitions Imminent? Agency holding company, Omnicom Group, reported Q4 earnings yesterday. Profit fell, but hey, there’s profit ($229.6 million worth). Organic revenue fell – but not as much as analysts expected. Read more from AdWeek. Also, it looks like Omnicom is on […]

David Kenny is Managing Partner of VivaKi, which combines the media and digital assets of the Publicis Groupe including Starcom, Zenith, Mediavest, Optimedia, Digitas, Razorfish and Denuo. AdExchanger.com:  Everyone is talking about how agencies need to evolve media buying. Every major holding company has announced a media trading desk strategy. What areas of the workflow […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Revenues Power Higher It’s happened again! Another private ad tech company is reporting its financial progress – this time it’s demand-side platform [x+1]. The company said in a release, “Fourth quarter revenue increased 62 percent over the same period in 2008, while revenue […]