Facebook has offered new details about changes to the application and recertification process for its Preferred Marketing Developer (PMD) program. The changes affect both existing and prospective PMDs, and are likely to reduce the number of new startups entering the fraternity of third parties sanctioned to support Facebook marketing. Among the changes we previously noted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing The Content Algo In The NY Times, David Carr recounts how movie streaming/DVD service Netflix used insights on its own “big data” to create a successful new television (wait, streaming) series called “House of Cards” with director David Fincher and actor Kevin Spacey. […]
With over 50 magazine brands worldwide, including such niche “rag” legends as Popular Science and Field & Stream, Bonnier’s publishing arm has taken the long ride from print to digital. And as its digital strategy has expanded, so too has the company’s analysis of data for making the most of advertising yield. Peder Bonnier heads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Latest Shuffle AOL CEO Tim Armstrong has often talked about the company’s one constant: change and more of the same. Whether it’s rebranding business divisions or moving executives from one department to another, nothing at AOL stays the same for long. Artie Minson, […]
Over the past two months, the USC Annenberg Innovation Lab has released two reports highlighting the ad exchanges and networks that were placing the most advertisements on piracy sites or illegal download sites, and the brands whose ads appear on such sites. This has brought this issue to light once again, after last year’s discussion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Ad.com Gets ‘Friended’ As AOL Networks head Ned Brody plans to refine the company’s supply side offerings, its demand side, third party ad network is likely to see a boost now that it has access to inventory from the Facebook Exchange. As Brody […]
Facebook is ramping up the volume of outside data marketers can apply to their audience targeting campaigns on the site. It confirmed it will extend its Custom Audiences tool, begun in partnership with Datalogix back in September, to three new partners in the CRM matching arena. Epsilon and Acxiom will bring their first and third […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Addressable Email On the Google Developer blog, the company announced it’s setting up Google+ single sign-on for apps, which dovetails with unifying its privacy policy across Google products and services. From the blog, “If you sign in to Gmail, YouTube or any other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Changing The Ecosystem Map The Interactive Advertising Bureau has unveiled its answer to the famous (some say notorious) LUMA Partners’ ecosystem map. In the IAB’s version, the brand is at the center. See it now! Why? IAB CEO Randall Rothenberg said at his association’s […]
Kellogg Company is undoubtedly the brand with the most to say about programmatic. And its VP media & digital, Jon Suarez-Davis, carried on that tradition during comments today at the Association of Nation Advertisers’ Media Leadership Conference. More than half of Kellogg’s online media now traffics through programmatic channels, including both “open exchange” buys and […]
