Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID Wars Quartz reporter Leo Mirani details the trajectory of Google and Facebook’s crusade for login data. “As mobile phones and tablets render old tracking mechanisms, such as cookies, increasingly ineffectual, identity is becoming the single most important tool to follow web users across […]
Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part of Undertone’s developing ad stack, said cofounder Eric Franchi. The company will stagger the release of Virtuoso’s functions, first beginning with programmatic execution and workflow via the Upfront integration. There’s a […]
While some brands migrate ad spend to programmatic practices, others are stymied by a lack of understanding. For instance, some marketers continue to think that programmatic only refers to transacting on inventory in an open exchange, unaware that automation can be applied to certain aspects of direct deals as well. In fact, programmatic direct deals […]
Yahoo has $6 billion in its wallet thanks to Alibaba’s IPO last week. But investors showed little faith in Yahoo’s core business, sending the stock plummeting. An article in Businessweek went so far as to value Yahoo’s business at zero. That means CEO Marissa Mayer needs to go shopping. “I think she’ll do a big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breaking The Login Privacy regulators in Europe have suggested Google switch off matching of users across its services such as Gmail, Google Docs and YouTube. The request was part of a set of guidelines written by privacy regulators in Italy, France, Spain, Germany, Britain […]
MediaLink, long a dabbler in ad tech, has now jumped in with both feet. The strategic advisory firm tapped agency and startup veteran Matt Spiegel to ramp up its consulting work in the marketing technology area. That work will include advising marketers, publishers and tech companies on how to capitalize on the data-driven media automation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that tracks users across the internet, the WSJ’s Reed Albergotti reports. Web traffic experts at Ghostery told the Journal that since the spring, they’ve seen Facebook’s code less often on sites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Radar On Tuesday Nielsen and Simulmedia unveiled a research partnership that rolls together Nielsen’s people meter with Simulmedia’s set-top box data. The pair-up will allow the companies to measure niche cable networks that typically fly under Nielsen’s ratings. Simulmedia CEO Dave Morgan […]
Facebook is rolling out a new version of its Ads Manager interface that will streamline campaign creation, management and measurement for self-serve advertisers. The new Ads Manager will roll out to an initial group of advertisers Wednesday, with plans to migrate all advertisers by early next year, AdExchanger has learned. For any company courting SMBs, […]
Centro launched a private marketplace within its ad exchange on Tuesday. Although Centro Brand Exchange was already an exclusive, invitation-only auction house, the private marketplace enables advertisers to purchase premium inventory in unique formats, such as 300×600, and in places that had previously been unavailable, such as on homepages. It also allows selected trading desks […]
