Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that will impact sales teams serving the company’s sprawling media brands and ad platforms. Re/code reports the changes “will mean the collapsing of several sales teams into one, moving specialized ad […]
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use Say’s content platform to support its entertainment releases and its other divisions, including sports, TV and branded entertainment. “When I first came here, I really wanted Relativity to begin to own […]
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference on Thursday. These features will include integrating rich targeting features with a brand’s first-party CRM data and solutions around branding and direct-response advertising. Despite this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest’s Year Of Intent “The focus this year is on unlocking the potential of our intent data,” Pinterest operations head Don Faul told an audience at AdExchanger’s Industry Preview conference. Pinterest recently rolled out its Promoted Pins product to all US advertisers, but targeting remains […]
Targeted ads are here to stay. But so is a consumer’s right to privacy. “The FTC recognizes that targeted advertising benefits consumers,” said the FTC’s director for the Bureau of Consumer Protection, Jessica Rich, at AdExchanger’s Industry Preview on Wednesday. “The business model clearly benefits consumers and we have no interest in jeopardizing it.” While […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Chief On Cross-Device IDs Responding to the cross-device ID trend and how it relates to the future of ad targeting, AOL chief Tim Armstrong pegged AOL as an early investor in the space. “We have 100 million-plus IDs with cross-device targeting right now,” Armstrong […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War On Big Tech The EU’s crusade against US tech firms rages on, according to the WSJ, and in 2015 could stymie Google, Facebook and others from releasing products and holding on to EU web data. Among the investigations being waged by the European Commission […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Ad Tech: All Or Nothing? Remember that big to-do in which Google wanted to muzzle pixel-firing for DMP-DSP hybrids by Jan. 1? Well, that deadline has been pushed to end of March, which should please the vendors who felt January was a bit soon. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Drops ‘Respawned’ Cookies Turn will quit using Verizon’s unique ID header (aka “zombie cookie”) in the wake of some bad press. “We have heard the concerns and are actively re-evaluating this method,” Turn chief privacy officer Max Ochoa writes in a blog post. “In […]
Last week at CES, Google had a lot to say about video and viewability. But the company is not a viewability virgin. It’s had a viewable impressions tool called Active View in the market for well over two years and will soon extend viewability reporting across YouTube, Google Display Network and DoubleClick for both desktop […]
