Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced to compete with the scale of digital powerhouses or package their audience through programmatic channels, driving down the value of their inventory. “The number one issue for publishers is scale,” […]
Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast. While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Video Reuters’ Malathi Nayak reports that Verizon is mulling free video packages. Though yet to be confirmed, Verizon CFO Fran Shammo says the company is considering an “‘advertising-type’ model, ‘not necessarily a consumer-pay model.’” The service, which is set to release this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Market Shift To Social With Facebook’s developer conference F8 in full swing, eMarketer reports that the social platform and Twitter will take a 33% share of the US digital display market by 2017 (a projected total of $37.36 billion). The research firm predicts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multichannel For The Win ESPN is trumpeting the importance of multichannel advertising in anticipation of this year’s upfronts, according to The Wall Street Journal. As evidence, the ESPN Lab collected 15- and 30-second spots from eight advertisers and exposed the ads to sample audiences […]
Publisher Mothership Facebook has been in quiet communication with at least six media companies about hosting publishers’ content inside Facebook, rather than directing users to an external site, The New York Times reports. Sources say Facebook will roll out the format in the next several months. But publishers must be willing to share content freely […]
Mozilla is putting the pedal down on its foray into digital ads. In recent weeks, the provider of open-source software has met with a range of ad tech companies in a bid to do more with the audience data and ad space generated by its still popular Firefox browser. In February and March, Mozilla’s content […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fee Abides The “kickback” debate continues to burn as agencies and marketers butt heads over transparency on fees and services. Ad Age’s Alexandra Bruell finds that so-called kickbacks – or rebates – make sense to some considering the plight of the agency model. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eat Your Fiber Google’s broadband “Fiber” initiative and its TV ad measurement businesses will dovetail nicely, at least as part of a Kansas City pilot, Adweek reports. “Every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the […]
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending more on “traditional linear media,” the largest US advertisers are redirecting those budgets to digital forums. “The growth of the ad market is on two different tracks right now,” said […]
