The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix […]
When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping. But as consumer shopping habits evolved and ecommerce became table stakes, eBay’s brand and marketing strategy needed a refresh to compete with new entrants. Despite tough competition and a slow pivot to ecommerce, eBay’s revenues […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&T-Time Warner Merger In Doubt The AT&T-Time Warner acquisition seemed like a shoo-in under a merger-friendly administration. The market had confidently priced in the deal with a timeline for this year. But CNN reports that the Department of Justice is demanding Time Warner either […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John McDonald, executive vice president and group account director at DigitasLBi. About 30 minutes into the movie “Argo,” CIA officer Jack O’Donnell (played by Bryan Cranston) remarks, “This is the […]
Former Adap.tv CEO Toby Gabriner, who became AdRoll’s president in April, has been promoted to CEO, effective immediately. The company’s founding CEO, Aaron Bell, will transition to chief product officer. Gabriner has for the past year advised AdRoll, which wanted to evolve from an early retargeter focused mostly on Facebook to a mid-stage, cross-channel performance marketing […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In […]
Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday. The round was led by Norwest Venture Partners with pinch-hitting from existing investors, including Canaan Partners, Kleiner Perkins Caufield & Byers and Shasta Ventures, and brings the company’s total funding to just over $93 million since […]
The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Step By Step Amazon is beta testing an API for Amazon Marketing Services that will open programmatic access to self-serve and paid search ads. The API lets brands manage their bids, keywords, ads and budgets through connected buying platforms. While the Amazon Media Services […]
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20% sequentially, as more advertisers switched from direct buys to using its self-serve programmatic platform. “The auction transition continued to impact Snap ad pricing during the quarter,” said chief financial officer Drew Vollero. “Most of [the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, senior vice president of omnichannel media at Information Resources Inc. (IRI). When my 5-year-old son opened his birthday present from my 72-year-old mother this summer, he proclaimed that Grandma […]
Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer […]
American Express on Tuesday launched a data-driven business division called Amex Advance. Along with it Amex is debuting a data platform designed to let marketers run custom audience segmentation and predictive modeling against Amex’s own first-party data. Amex Advance lets marketers and merchant partners use American Express’ database of deidentified cardholders to extrapolate insights about […]
Do ads for STD self-testing kits count as sexual content? If medical and recreational marijuana use is legal in California, why can’t a cannabis advertiser geotarget Californians over the age of 21 on the large social platforms? These are the gray areas that certain categories of advertisers have to navigate on a daily basis, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Feed Facebook’s ability to put a short product video in front of hundreds or thousands of potential buyers has made it indispensable to CPG and ecommerce startups. For those advertisers, Facebook and Instagram “are the stuff of fantasy – grand bazaars on […]
Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read the Google blog post. The integration of 360 and Salesforce’s Marketing and Sales clouds will be available in the first half of 2018 at no […]
Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink company’s programmatic activation manager in the country. But unlike within an ad agency holding company, which tries to centralize programmatic knowledge, brand transformation must occur regionally. Take the company’s plan to ramp up native video […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Wiener, CEO at Tremor Video DSP. Mary Meeker, have we got a new gap for you. Audiences are moving away from traditional television in droves. They are breaking up with their cable companies […]
SAP acquired Gigya for $350 million in September for its consumer identity management solution. The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social. It also gives SAP more clout to help companies manage their opt-ins amid looming privacy […]
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and Amazon running away with the market with their own scaled identity assets. And trends like Safari’s ITP cookie restrictions shift the advantage further toward the walled gardens with daily active users. AdExchanger looked at a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. Digital display advertising is effective. It works a lot like TV advertising, lifting awareness a little bit across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped Up Snap has acquired Metamarkets. The social platform previously acquired ad vendors Flite and Placed, but Metamarkets will be its biggest step into programmatic. “It could represent an opportunity to Snap to present itself as an analytics dashboard across a number of other […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Scott Meyer, founder of Evidon and president of digital governance at Crownpeak. Concerns around online data collection and how that data fuels the ad economy are hardly new. It’s been nearly a decade since […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest has a way of showing up during pivotal moments in internet history. He was president of AOL Media Networks from 2004 to 2007 during the first ad platform build-out there. Later he was brought on as CEO of The Weather Channel […]
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer hired Josh Palau to the new role of VP of digital and omnichannel marketing to figure out how to connect consumer touchpoints in a fragmented world. His remit is to figure out how Bayer can […]
Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first earnings call since taking the helm. “One consistent theme I’ve heard from advertisers is that we don’t have all of the features they need to easily transact with us,” he said. “This is starting to have material impact on our revenue.” Revenue […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In the early 2010s, a few assumptions seemed undeniable for media buyers. They believed programmatic was growing rapidly with user-level targeting, for example, providing […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Matter Of Time The Justice Department is prepping for potential litigation in case the government isn’t able to agree on a settlement for the $85 billion acquisition of Time Warner by AT&T, sources tell The Wall Street Journal. Shares of both companies are […]
Rubicon Project eliminated its buy-side fees Wednesday. “This ties directly to the commitment I made when I joined the company earlier this year to normalize our pricing and bring a higher level of transparency to everything we do,” CEO Michael Barrett said in a blog post released just prior to Rubicon’s Q3 earnings Thursday. Removing […]
