“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dean Vegliante, president at Netmining. Whenever the press talks about programmatic advertising, most of the attention is focused on major holding companies and their trading desks. While holding companies have been […]
L’Oreal doesn’t like the word “programmatic.” “We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is about something deeper than targeting or frequency capping or the sequencing of messages. While important, those are tactics, not the cornerstones of a strategy. “But precision advertising goes beyond programmatic,” she said. “For us, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Service Station Maserati tapped Accenture Interactive to be its “experience agency of record,” a term that encompasses brand strategy, content production, campaign management and, yes, programmatic. Specifically, Accenture will help Maserati take programmatic operations in-house, Campaign reports. Universal McCann and Starcom will continue buying […]
The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of US commerce. On Cyber Monday, mobile commerce crossed a new threshold with $2 billion in sales, according to data from Adobe. Black Friday of 2016 was the first time US shoppers spent more than $1 […]
The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have a problem,” said Linda Yaccarino, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. The IAB’s OpenRTB 3.0 Draft Framework is currently available for industry comment. Although many OpenRTB releases make more purely technical enhancements, 3.0 […]
When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said […]
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China’s -opoly Will China be home to the next advertising and digital media powerhouse to rival Alphabet and Facebook? Tencent has been flexing its muscles in advertising, and if those ambitions come true, it could pose a threat to Alibaba, Facebook and Google in […]
Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying to […]
