Connexity, owner of shopping sites like Shopzilla, PriceGrabber, Bizrate and Retrevo, is building up a private marketplace offering powered by Index Exchange. The company projects 30% of its display advertising business will come from programmatic connections, compared to two years ago when it sold about 90% of its display inventory directly. Programmatic will “be the […]
French media holding company Vivendi revealed Monday it had acquired an 80% stake in French carrier Orange’s video-streaming site Dailymotion, in a deal worth about $241 million. Negotiations had been underway since April, according to several reports. The owner of Universal Music Group and pay-TV company Canal+ Group swooped in where Yahoo left off – Marissa […]
Advertisers are starting to wrap their minds around the wrist. Frankfurt, Germany-based ING-DiBa – a digital-only offshoot of ING bank targeted at millennial consumers – has been working with mobile supply-side platform PubNative to test custom formats for the Apple Watch, which the SSP made generally available Wednesday. But ING-DiBa is still squarely in the […]
Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry’s response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Gilliard, general manager, Americas, at AdTruth, which is part of Experian Marketing Services. The role of technology in marketing is dramatically changing. It began with interdependent tools that solved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission For Mars Speaking to The Drum, Mars Foods Global CMO Bruce McColl said the firm is looking to expand its ecommerce and programmatic efforts. The maker of brands like Snickers, Uncle Ben’s and M&Ms has already begun to embed buy buttons on its […]
