The decision by WFA leadership to succumb to Elon Musk’s pressure is disappointing and dangerous – but it presents an opportunity to rethink our industry’s broken approach to brand safety, writes Arielle Garcia.
It’s safe to say the ad industry has a thing for trade orgs. On Wednesday, a new one – the Brand Safety Institute (BSI) – opened its doors with the mission of helping advertisers, agencies and publishers get smart about managing brand safety issues. The group was co-founded by Neal Thurman, who was also recently appointed director […]
Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry’s response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP […]
