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»Apple Watch

Google's FitBit Acquisition Gets Scrutiny; The Market For Marketplaces

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in... Continue reading »
by AdExchanger // February 11th, 2020 //
»
Is Apple Jumping Into The Ad Blocking Fray … Again?

Apple is rolling out products to cut down on autoplay video and retargeting. At its Worldwide Developers Conference in San Jose on Thursday, Apple said it’s planning two features in the next version of Safari, dubbed High Sierra, that will cut down on ads that stalk you around the internet and videos that play uninvited.... Continue reading »
by Allison Schiff // June 5th, 2017 //
»
Watch This Space: Advertisers Experiment On The Apple Watch

Advertisers are starting to wrap their minds around the wrist. Frankfurt, Germany-based ING-DiBa – a digital-only offshoot of ING bank targeted at millennial consumers – has been working with mobile supply-side platform PubNative to test custom formats for the Apple Watch, which the SSP made generally available Wednesday. But ING-DiBa is still squarely in the... Continue reading »
by Allison Schiff // July 1st, 2015 //
»
Epicurious Looks To Keep It Simple On The Apple Watch

Utility, clarity and simplicity are the three main ingredients in the new Epicurious Smart Timer app for the Apple Watch, announced Monday.  Apple is scheduled to release the Apple Watch on April 24. The Epicurious Smart Timer was designed to be paired with the Condé Nast-owned food site’s existing iOS app. Users can activate the... Continue reading »
by Allison Schiff // April 20th, 2015 //
»

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