Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon The Media Company Amazon.com announced a deal with CBS to offer some of its “PRIME” customers access to CBS video. Ad networks are becoming media companies (such as Specific Media which purchased Myspace) and now retailers are appear to becoming media companies. Well, […]
With all the talk about brand dollars moving online, what is it that everybody is tracking for brand marketers? -especially in the growing automated buying environment online. With this challenge in mind, AdExchanger.com asked a range of representatives on the tech and services side of the digital ad ecosystem the following question: “What are two […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Seeing Growth Agency holding company Omnicom reported its earnings and “net income for the second quarter of 2011 increased 13.1% to $275.1 million from $243.3 million in the second quarter of 2010.” Read the release. Reuters reports, “All advertising groups have been lifted […]
Yahoo! reported its Q2 2011 earnings today and said that revenue after traffic acquisition costs (revenue ex-TAC) was $1.07 billion – a 5% decrease from 2010’s Q2. Also, “Income from operations increased 9 percent to $191 million in the second quarter of 2011, compared to $175 million in the second quarter of 2010.” Read the […]
John Mracek is CEO of NetSeer, a contextual ad technology company whose products include media buying services and a contextual links ad network. NetSeer has had $14.4 million in investment to date from Mission Ventures and Onset Ventures. How has the company’s overall strategic plan evolved since last we spoke in December of 2009? JM: […]
Matt Isaacs is founding partner of Essence, an independent, global digital agency based in the United Kingdom. AdExchanger.com: Please share a brief background on your agency. MI: We’re six years old and have served many of the leading Internet companies, originally, on a UK basis, and then on a pan‑European basis, and now for some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friction In The System Looking at what it calls the “Massive Proliferation in Display Delivery Chain,” investment bank Jordan-Edmiston Group (JEGI) has produced a new flow chart for its clients showing which it says shows the friction being introduced in today’s display and in […]
One of the complaints about Facebook advertising has been the inability to sync any advertiser’s ad campaign efforts with other, non-Facebook, cookie-based efforts. In other words, if you’re a brand marketer looking to raise awareness for a particular product, you’ll need to use Facebook (FB) advertising’s own metrics – which could include anything from demographic […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
