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»digital agency

Huge Executives On Where Technology and Creativity Collide

As more advertising happens programmatically, it’s increasingly difficult to blend automation and creative design. And though Brooklyn-based digital agency Huge doesn’t buy media, it feels the influence of automation in advertising and doesn’t necessarily feel it’s for the better, at least from a creative standpoint. With roughly 1,000 employees, Huge operates offices in Atlanta, Washington,… Continue reading »

by Liz Rowley // December 1st, 2014 //
»
Primacy In Mapping The Customer Journey

Full-service digital agency Primacy began in 1994 as Acsys Interactive. In 2012, it rebranded to emphasize its presence in digital. Also, prospects weren’t always clear how to pronounce Acsys. (It was “Access”, for the record.) The agency, still independently owned by President Stan Valencis, has traditionally gotten traction via word of mouth. “We get a… Continue reading »

by Ryan Joe // May 27th, 2014 //
»
FRWD Providing A New Take On The Digital Agency In A Programmatic Buying World

John Grudnowski is Founder, Managing Partner of Minneapolis-based FRWD, a digital media services, systems and talent development company. Grudnowski discussed his agency’s structure, client trends and exchange-based buying strategies with AdExchanger.com. AdExchanger.com:  How do you say your agency’s name FRWD – is it “forward” or F-R-W-D? JG: It’s both actually. It’s F-R-W-D. Essentially it’s a… Continue reading »

by AdExchanger // August 16th, 2011 //
»
Founding Partner Isaacs Discusses Essence And Digital Agency Trends

Matt Isaacs is founding partner of Essence, an independent, global digital agency based in the United Kingdom. AdExchanger.com: Please share a brief background on your agency. MI:  We’re six years old and have served many of the leading Internet companies, originally, on a UK basis, and then on a pan‑European basis, and now for some… Continue reading »

by AdExchanger // July 18th, 2011 //
»
 

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