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»brand metrics

What Are The Key Metrics For Brand Awareness Campaigns In An Automated Buying Environment?

With all the talk about brand dollars moving online, what is it that everybody is tracking for brand marketers? -especially in the growing automated buying environment online. With this challenge in mind, AdExchanger.com asked a range of representatives on the tech and services side of the digital ad ecosystem the following question: "What are two... Continue reading »
by AdExchanger // July 20th, 2011 //
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