Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]
VisualDNA announced a new product it just launched with the Mirror Newspaper Group (see it) in the UK. The company calls it a “new publisher product that effectively provides them with a form of DSP (demand-side platform) for their entire audience.” CEO Alex Willcock of Imagini Holdings Limited, an advertising technology company and makers of […]
Tod Sacerdoti is CEO of BrightRoll, video advertising technology company, makers of the BrightRoll Exchange (Read today’s release.). AdExchanger.com: Why does the exchange format lend itself well to video? TS: The primary reason the exchange format lends itself to online video is because the automation of media buying and selling provides efficiencies and liquidity for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WSJ WTK: TagMan, X+1 The Wall Street Journal’s What They Know series, which looks at what it calls “spying” by the data-driven digtal ad industry, continues as TagMan GM Jon Baron discusses how his company manages cookies and tags, “We care about tags. (…) […]
eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform “a product catalog into an automatically updating, live feed” which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Kirby Winfield is President and CRO of Mpire’s AdXpose. On a recent conference dais, Scott Knoll from Aperture shared a deceptively simple insight in regards to the topic of audience buying. He pointed out that simply buying an audience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The WSJ And Data Collection In a detailed opinion piece, BlueKai CEO Omar Tawakol takes issue with the recent Wall Street Journal article series called “What They Know” and adds, “is misleading at best and damaging to the online industry at its worst. We […]
Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to […]
