“Affiliate marketing has gone much more mainstream,” says VigLink CEO Oliver Roup. That’s his hope, at the very least, since his 28-person company is built on the commission-based lead gen business model that has been a cornerstone of web marketing.
Roup adds, “[Affiliate marketing] has gone from coupons to content. Though coupon sites were dominating up until a few years ago, what you’ve seen since that time is mainstream publishers, who deal in real content are starting to delve into the affiliate world.” Huffington Post and Wanelo are among the larger media companies using VigLink products today which, he asserts, “proves” that affiliate marketing is less on the fringes than ever.
And with Q4 2012 year-over-year revenue growth of 118% according to Roup, VigLink wants to continue to scale. Bigger sites mean more inventory, which leads to more potential leads and more revenue to affiliate marketers, VigLink publishers – and VigLink itself. And it all begins with the use of the innocent text hyperlink: when a sale is consummated, upstream credit is assigned to VigLink publishers along the clickstream who originally sent the traffic.
AdExchanger spoke to VigLink CEO Oliver Roup last week about his company and industry trends.