Home CTV Amazon Ads Shares Interactive Video Best Practices At CES 2026
CTV

Amazon Ads Shares Interactive Video Best Practices At CES 2026

By

SHARE:
Maggie Zhang, head of global video measurement GTM at Amazon Ads.

Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media.

But when it comes to interactivity, “Simplicity is key,” said Maggie Zhang, head of global video measurement GTM at Amazon Ads, during a chat with AdExchanger at CES 2026.

Viewers overwhelmingly prefer straightforward experiences like add-to-cart that can be completed quickly, without taking them out of the video experience, Zhang said.

Zhang also shared some advice for marketers planning their 2026 video strategy – including interactive opportunities on Amazon Prime Video and which genres to target in order to drive the most engagement.

Tagged in:

Related Stories

Must Read

Commerce

Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin

“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.

Comic: AI-TA?
earnings

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Publishers

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

CTV

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

Marketers

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Popular

  1. Two hands reaching up for a basketball in a crowded stadium
    CTV

    How To Dominate March Madness With Show-Level Data

    At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.

  2. Marketers

    I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

  3. Comic: AI-TA?
    Marketers

    Q4: Omnicom’s IPG Merger Is An AI Test Case

    Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

  4. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

  5. Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
    Commerce

    Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

    Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.