Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January.
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars.
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.
It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2.
Warner Bros. Discovery’s overall ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars.
Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.
Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial.
Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.
Disney’s revenue rose 5% to $24.7 billion last quarter, up from $23.5 billion this time last year. But subscriber growth at The Mouse House looks less promising.
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors.
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.
Comscore has a new video measurement tool to help publishers and content owners monetize their IP with a better understanding of media consumption patterns – not just ad performance.
DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.
Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as the bias of walled garden buying platforms. (Ahem, Google.)
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now Summit in New York City on Tuesday.
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.
The broadcaster-backed joint industry committee certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and ComScore – in April.
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.
Investor, industry veteran and former SpotX CEO Mike Shehan returns from the ad tech sidelines to join the C-suite at Telly, a startup that gives away free TVs in exchange for viewer data.
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool. Breeo was one of a handful of clients that beta tested the product before Tatari formally announced it on Wednesday. It was made generally available earlier this month.
HyphaMetrics Co-Founder President Joanna Drews is resuming the role of CEO after Chris Wilson stepped down late last week.
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it’s risky to hyperfocus on sales and purchases at the expense of brand advertising.
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham’s Laura Martin.
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It’s also trying to reach more Gen Z by investing more in streaming distribution.
Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.
