“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. The ad-blocking discussion has shifted to the now-standard story that ad tech is responsible for creating bad user experiences on publisher sites, thus causing a huge […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Over the past two years, we’ve seen a wide variety of publishers get into the branded content game. Native ad spending […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Trimble, chief revenue officer at Pandora. Like many events in the ad business, the conversations that happen offstage at Advertising Week can be even more impactful than those that take place in the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of revenue at Bon Appétit & Epicurious, The Food Innovation Group. Publishers have historically treated their home pages as their waterfront property, with a finite amount of space and availability that […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. Publishers face increasing pressure in a competitive space, marked by gradual price deflation from ad exchanges, stricter viewability standards from advertisers and now the rise […]
Upstart publishing platform The Odyssey is reminiscent of fellow “platishers” like Medium, Thought Catalog and Slant News. Its twist is to cultivate pods of writers who create content for their own communities. By harnessing interest about local events, The Odyssey hopes to attract a millennial audience and the advertisers that want to reach that audience. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Ad blocking has all the ingredients for a hot story. There are clear good guys (us publishers, of course) and villains. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Lebowski, head of sales at Epom Ad Server. Digital advertising professionals seem to agree that in-app ads outperform those served on mobile web. Not only do users spend more time in apps than […]
Until a few years ago, Bauer Media sat on the digital advertising sidelines. Since Bauer Media earned most of its revenue from newsstand sales of well-known brands, such as InTouch Weekly, J-14 and Life & Style, it didn’t want to give content away for free online. “The strategy until a few years ago was to […]
