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The Big Story: The FTC Is Keeping An Eye On AI

The Big Story podcast

Hollywood’s depiction of AI taking over brings to mind “Terminator” or “2001: A Space Odyssey.” But as generative AI becomes reality, Hollywood is experiencing a very new fear: the end of creativity.

A growing body of creators are seeing AI rip them off. AI-generated versions of Tom Hanks and Gayle King are being appropriated to sell products. Models are undergoing 3D scans. Masters in creating a distinct visual look, like comic book artists, are seeing art produced in their style.

The FTC is turning its attention to this problem. Our senior editor, Hana Yoo, tuned in to an FTC virtual roundtable last week about the creative economy and generative AI. There, she heard from all corners of the creative industry about how AI is using their creative work to generate new work, pulling control of (and compensation for) their work away from them.

On this week’s episode, we talk about what these creative concerns mean for how the advertising industry is using AI, especially as it becomes more common to use AI for applications like dynamic creative optimization, which generates creative variations using AI.

Then, we hear from Allison Schiff, who attended a discussion Wednesday with Department of Justice insider Eric Posner, who used to work with Jonathan Kanter, who is the architect behind the US’s case against Google. As a follow-up to last week’s episode on the US vs. Google case, she shares how Posner is reading the tea leaves for the case, and we speculate more about the outcome for the search case and what it might mean for the ad tech antitrust case against Google going to trial next year.

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