Home The Big Story Ad Tech Goes To Court, OpenX v. Google Edition

Ad Tech Goes To Court, OpenX v. Google Edition

SHARE:
The Big Story Podcast

OpenX has this to say to Google: I will see you in court.

In the wake of the ruling against Google in its antitrust trial earlier this year, which deemed it anticompetitive, OpenX filed a lawsuit against Google on Monday.

The SSP says its self-described “rough patch” was due to Google.

OpenX’s complaint, which repeats many of claims in the DOJ’s case against Google, details Google’s scramble to figure out what happened when it deployed Project Poirot, our managing editor Allison Schiff calls out. In the end, the company laid off hundreds of people due to the project, which was designed to quash header bidding.

On this week’s episode, we dive into the revelations in the court filing and ask what’s next. Will more SSPs follow suit? How will this case fit into the other trials pending against Google?

HyphaMetrics claims victory

Then, continuing the legal theme, we unpack Nielsen’s patent lawsuit against HyphaMetrics. The startup designed technology that would allow it to better measure household viewing, which Nielsen alleged violated two of its patents.

The case went all the way to court, which is unusual. Even more unusual: Nielsen lost. Our TV reporter Victoria McNally talks us through the case and what the ruling might mean for the competitive field of companies in the TV measurement and currency space. If more companies feel free to pursue new tech without fear of lawsuits, could this change how marketers and programmers measure household TV viewing in the future?

Must Read

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

Court is back in session. And the fate of  the open internet is in the balance.

Chris Mufarrige, director, Bureau of Consumer Protection, FTC

FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

How Encryption Keys Could Resolve The TID Furor

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

FTC Commissioner Mark Meador speaking at the NAD's annual conference in Washington, DC on Sept. 16, 2025. (Photo: Brian O'Doherty)

FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Comic: "Deal ID, please."

Amazon Expands Its Programmatic Integration With SiriusXM

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.