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»Xandr Monetize

Xandr Monetize Replaces The AppNexus SSP And Adds OTT Header Bidding

Goodbye AppNexus SSP, hello Xandr Monetize. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers. Xandr Monetize is the third Xandr-branded product to launch, after Xandr Community and... Continue reading »
by Sarah Sluis // September 5th, 2019 //
»
 

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