WBD Reasserts Its Place In Ad-Supported Streaming
Warner Bros. Discovery had the most to prove during this week’s upfronts. So, the company used its upfront stage on Wednesday to showcase a new suite of ad products.
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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue
In today’s newsletter: Google’s generative search experience launches in the US; kid-focused brands worry Instagram is serving their ads to predators; Fox hypes clean rooms and shoppable TV at the upfronts.
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Life, Or Something Like It; Buyers Bet On Upfront Week
In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.
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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
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- microsoft
- Microsoft Azure
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- SAP
- Sprint
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- The Financial Times
- the new york times
- Topics API
- verizon
- VideoAmp
- Warner Bros Discovery
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Friends Lose In The Sandbox; The New Retail Supply Chain
In today’s newsletter: Google’s cookie deprecation delay hurts Chrome Privacy Sandbox supporters; mall chains go for broke with their DTC efforts; Warner Bros. Discovery launches a first-party data product.
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.
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- Meta
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- nielsen
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- Paramount
- Paramount Global
- Performance Max
- Perplexity
- Skydance Media
- Smart Performance Campaigns
- TikTok
- Warner Bros Discovery
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Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time
Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as one of the top challenges of streaming profitability.
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Magnite’s CTV Spend Swelled By 20% In 2023
Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.
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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
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- Mike Yeagley
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- Paramount Global
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- publicis
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- Sanja Partalo
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- Thomas Koletas
- TikTok
- tvScientific
- undertone
- Universal Music
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WBD’s Overall Revenue Is Down – But Streaming And Sports Could Bring A Bounceback
Warner Bros. Discovery is in a tight spot with double-digit TV ad revenue declines – and its core streaming service, Max, hasn’t picked up the slack … yet.