Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’
Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.
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- Charlemagne tha God
- Chelsea Handler
- coca-cola
- Digital Audio
- ecommerce
- generative AI ads
- iHeartMedia
- influencer marketing
- Karsten Weide
- linear TV
- Madison & Wall
- Manolo Arroyo
- My Favorite Murder
- netflix
- podcasts
- Retail Media
- social media marketing
- The Breakfast Club
- video podcasts
- W Media Research
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