For Bosch Power Tools’ new “What Hard Workers Deserve” ad campaign, the company had to weigh the best channels to convey its message in the face of changing consumer behavior. And for this campaign, the company decided to steer clear of linear TV.
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video. Marketers can also sponsor and advertise on channels related to gaming, such as at esports events and across online streaming platforms, particularly Twitch and YouTube. And we can’t forget about the metaverse.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal! Actually, forget the exclamation mark. It’s the same old normal. There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree … … M-E-A-S-U-R-I-N-G. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019. With the partnership, Roku can promise that advertisers licensing the data only pay for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company […]
Twitch has become a go-to spot for CPG product launches, as brands embrace the platform as a way to reach young people and run attribution case studies for online gaming. In one fresh example, a new custom pack of Sour Patch Kids had its debut this week in partnership with the Twitch streamer TimTheTatman. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed […]
Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is valuable to us as well,” said Amazon CFO Brian Olsavsky. While Amazon’s ads business grew due to traffic increases, its […]
A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth. “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24 […]
Twitch-exclusive streamer Ben Cassell, aka, Cohhcarnage or Cohh, is a professional gamer. But he’s also a businessman with an estimated net worth of around $5 million and multiple brand partnerships. He’s a brand ambassador for Intel Gaming and has sponsorship deals with Corsair and Discord, his own merchandise and his own “Cohhlition” coffee blend through […]
Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into […]
When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s […]
Amazon reported a record Q3 that was driven in part by a 51% increase in advertising revenue and buoyed by a surge in ecommerce due to the COVID-19 pandemic. The online retail giant’s accelerated push into advertising netted $5.4 billion in revenue – up from $3.6 million a year ago – with the company telling […]
More likely than not, you’ve never heard of BIGO Live. But it’s one of the largest live streaming apps in APAC with around 400 million users across 150 countries. Launched in Singapore in 2016, BIGO Live now ranks No. 6 globally for downloads, ahead of Disney Plus and Twitch, according to Apptopia data for January […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa […]
Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and TV frozen in limbo. The latest example of that trend comes from Doritos, which is teaming up with Twitch to host a series of esports tournaments over the course of the year. The Doritos Disruptor […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]
Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignment […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as […]
At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day. The audience can be on par with a national cable network, according to a Nielsen study of concurrent viewers conducted in January. Twitch checks three coveted boxes for advertisers: […]
A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on them. The 2018 Nielsen Esports Fan Insights report includes behavior data from hundreds of esports gamers collected over the last year. These fans watched and participated in games like “League of Legends,” “Overwatch League,” “Fortnite” […]
If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users, […]
Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer […]
