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TV ad strategy

  • AdExchanger Content Studio

    Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

    August 12th, 2025

    Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting.

    Tagged in:
    • ad optimization
    • ad tech
    • Andy Schonfeld
    • audience targeting
    • brand safety
    • convergent TV
    • cross-channel marketing
    • CTV Advertising
    • direct media buying
    • linear TV
    • marketing strategy
    • media buying
    • media planning
    • performance marketing
    • premium inventory
    • programmatic CTV
    • Streaming TV
    • supply path transparency
    • Tatari
    • television ecosystem
    • TV ad strategy
    • TV measurement

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