As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.
Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]
GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]
Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. The question is how to win in this fast-moving landscape.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]
Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]
The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.
