How Generative AI Inspired Timex Group's Pizza Watch
Timex Group CMO Shari Fabiani discusses how the brand is clocking consumer data for sustainability and product strategy.
Timex Group CMO Shari Fabiani discusses how the brand is clocking consumer data for sustainability and product strategy.
For CPG brands, valuable business lines and data access can come from unlikely sources. One such example is the Tide laundromat franchise business. Selling laundry detergent and opening laundromat franchise locations may not seem like a cutting-edge marketing tactic … but it’s arguably more exciting than anything happening in the metaverse right now.